Position Title: Brand Leader (Senior Manager/AGM)
Location: Kota
Experience: 5 Years
Industry: ELearning Industry
CTC: 1820LPA
Key Responsibilities:
1. Brand Strategy Development
- Define develop and execute the brand s vision mission and values in line with business objectives.
- Create a comprehensive strategy to position the company as a leader in the EdTech industry.
2. Market Research and Insights
- Conduct market analysis to identify industry trends competitor activities and audience behavior.
- Translate insights into actionable branding initiatives tailored to target audiences.
3. Brand Communication
- Develop compelling messaging and narratives to emphasize the company s unique value proposition.
- Oversee the creation of brand assets including logos taglines visuals and tone guidelines to maintain brand identity.
4. Campaign and Content Oversight
- Work with marketing and creative teams to design and execute multichannel campaigns (digital social print events etc..
- Monitor and evaluate campaign performance to ensure alignment with brand goals.
5. Stakeholder Collaboration
- Collaborate with crossfunctional teams (product sales and customer experience) to ensure consistent brand representation.
- Build partnerships with influencers educators and media to enhance brand visibility.
6. Brand Governance
- Establish and enforce brand guidelines to ensure consistency across all platforms and touchpoints.
- Regularly audit brand performance and implement necessary improvements.
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