SVP, Data Solutions
SVP, Data Solutions
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$ 250000 - 500000
1 Vacancy
Job Description
Job Description
Who We Are
Horizon Media founded in 1989 by Bill Koenigsberg is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers Horizon is known for its highly personal approach to client service. Renowned for its incredible culture Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune AdAge Crains New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon we understand the value that different perspectives can bring to our clients and culture so we strive for an environment where our employees feel welcomed safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture and experience together.
Our simple recipe for success We hire talented people (thinkers doers dreamers makers) challenge them and give them every opportunity to grow.
Who You Are
Strategic leader and selfstarter who has a deep understanding of the business category (preferably entertainment) and how to drive meaningful business outcomes (beyond standard media metrics). Thought leader who goes under the hood of data partners/platforms and develops use cases and efficacy. Strong team leader who manages and mentors highly functional teams.
What Youll Do
New Business: 15%
- Participation in relevant pitches
- Represent audience strategy and agency capabilities across data solutions and advertising technology
- Identify opportunities within existing accounts as companies look to evolve marketing techniques using data and technology
Capabilities Development: 45%
- Define and develop structure of a data solutions service & activation team. This includes role definition and articulating integration points and process with existing Activation Analytics AdOps teams.
- Define preferred full and complementary tech stack offering for the entertainment accounts on the West Coast
- Audience planning & activation: explore new data strategies to push agency capabilities to maximize performance for entertainment clients as well as explore thirdparty partnerships to expand coverage across the clients business lines.
- Build measurement methodology with Analytics practice to ensure accurate performance of the audience strategies
- Collaborate with linear/addressable TV OOH and Digital leads on data activation and audience segmentation process
- Oversee development and maintenance of proprietary business and media dashboards for clients business stakeholders and activation teams where needed.
Media Activation: 20%
- Oversee Programmatic activation across the Entertainment portfolio on the West Coast
- Budget development and forecasting
- Collaboration techniques and tools for the execution of crosschannel marketing inclusive of owned channels
Thought Leadership: 20%
- Attend CMO conversations for existing clients around data & advertising technology
- Provide consultation to internal brand teams across accounts
- Output POVs of industry trends and research
Qualifications
Required:
- Experience with data strategy partnerships and application to relevant business category.
- Programmatic strategy and buying expertise specifically The Trade Desk and DV360.
- Strong presentation skills.
- Managed and trained highly functional teams.
Preferred:
Previous experience working on entertainment accounts and/or fastpaced performancebased business categories.
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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.
Salary Range
$250000.00 $500000.00A successful applicants actual base salary may vary based on factors such as individuals skill sets experience training education licensure/certifications and qualifications for the role. As an organization we take an aptitude and competencybased hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage life and disability insurance retirement savings plans company paid holidays and unlimited paid time off (PTO) mental health and wellness resources pet insurance childcare resources identity theft insurance fertility assistance programs and fitness reimbursement.
Required Experience:
Senior Exec
Employment Type
Full-Time
