Digital Planning Business Director

About the Role:

Have you ever thought to yourself I wish I could work on a really fastpaced tech client with a hunger for digital excellence and ensure they receive top notch digital planning across EMEA while also driving a learning agenda and contributing to the clients definition of digital in the futureIf so this is the job for you.

PHD EMEA are recruiting for a experienced Digital Planning Business Director to join our regional team to work on our clients large brand media campaigns.

You will oversee a team of four and ensure they are producing excellent digital plans for all EMEA markets (four priority markets three secondary markets and a selection of emerging markets). Unlike many regional and global roles your team will be doing digital campaign planning. Youll support them by raising the bar challenging the output and refining the process as they take the communications strategy and budget splits provided by local teams and make it tangible across digital channels.

Youll be part of a regional digital planning team of five and assigned to support specific European markets with which youll build strong relationships. Think of this role as managing a local digital planning team nearshored to the team here in London.

Besides all the regular stuff about why working at PHD is amazing this is the job for you if you:

• Want to work on a very digitally literate and ambitious client
• Like to work on fastmoving projects and proactively suggest new areas of analysis or optimisation
• Have a challenger approach combined with an ability to collaborate to achieve the best outcomes for client and agency central and local
• Want to be a digital expert in a full service media agency where you can learn beyond the traditional digital borders

Responsibilities:

The Digital Planning Business Director will be responsible for the teams digital planning output ways of working and relationships with local markets and the digital activation team. You will step in to support the team when the brief response needs a little extra will also be central to the conversation with regional clients supporting their ambitions and learning agenda to maximise ad effectiveness through testing innovation and best practice.

The ideal candidate will have prior handson knowledge of biddable campaign execution and be a creative thinker ready to apply that knowledge to strategic client challenges. You will also enjoy working with clients and bringing the latest and greatest digital thinking to the clients brand campaigns.

Digital Media Planning

• Set digital media planning standards based on PHDs best practice what the client has done to date your experience and where you see the digital media landscape going
• Help the team to:
  • Develop a thorough understanding of the target audience based on the client brief and their behaviours in media
  • Build an annual plan biddable media framework based on the clients media strategy that will be used as a guideline for each campaign response
  • Set the tactical direction for biddable channels with specific ideas on how to activate so the specialists have a clear brief to deliver against
  • Develop and review the tactical media plans with the activation specialists and/or local markets to ensure high quality innovative response that is in line with the brief
• Review all large digital media tactics proposals prior to client/local agency delivery to ensure high quality
• Maximize PHDs Omni Studio planning tool to allocate budgets based on reach efficiency and role for comms

Stakeholder & Vendor Management

• Use strong interpersonal skills and influence to effectively manage and drive forward projects with multiple senior level internal and external stakeholders
• Ensure the team develop strong relationships with their local agency counterparts and identify any relationship/ways of working issues prior to escalation
• Utilise strong client management skills to build trust and evolve the digital media solutions put to the client
• Own and cultivate relationships with media and data suppliers to develop new solutions for the client
• Be an expert on regional media client needs specificities and requirements and ensure vendors can deliver on those
• Proactively develop opportunities to expand the scope of digital channels and incorporate new and innovative formats and solutions
• Create compelling presentation materials that get the plan signed off first time a research project signed off or further trust with clients when closing the loop with a Post Campaign Analysis report

Elevate Biddable Performance & Optimisation

• Raise the bar of knowledge across biddable channels internally and externally delivering educational sessions contributing to thought leadership pieces and information sharing as required
• Translate broad marketing objectives into digital KPIs pushing the team and client to proactively identify new KPIs
• Work with clients and partners on suitable testing frameworks that will answer questions that drive their business forwards
• Set the standards for working with Digital Activation specialists on optimisation recommendations reporting and insight generation all with the clients ultimate business goals in mind
• Contribute to key Post Campaign Analyses and QBRs

About you:

• Extensive experience in biddable channel planning within agencies client teams or ad tech specialists
• Passion for team management and development
• Problem solving pragmatic approach
• Several years of handson experience working in programmatic social or search biddable platforms doing the actual buying
• An ability to plan holistically across multiple biddable channels
• A genuine passion for the digital media industry with a focus on biddable channels
• Strong interpersonal skills with the ability to manage and influence a variety of stakeholders
• A creative thinker who is motivated to explore and deliver on innovative solutions for clients

About the Agency:

PHD is a growthfocused media agency driven by innovation and creativity.

Founded in London in 1990 we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed we have continued to build on this defining ethic with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media data technology commerce society and legislation.

Today with over 100 offices in 74 countries we continue to create remarkable campaigns that lead to remarkable growth using the extending canvas of data and technology.

Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable you can email us confidentially at to let us know how we can support you.

Diversity Equity & Inclusion at OMG

At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality inclusion and belonging. We are committed to providing a truly inclusive environment that reflects todays society where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued heard and wellrepresented.

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