CRM & Digital Marketing Manager (m/f/x)
CRM & Digital Marketing Manager (m/f/x)
Posted on :
03-05-2025
Employer Active
1 Vacancy
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Job Description
Your mission
- Lead the planning design and launch of a new corporate website tailored for the European market
- Take ownership of our CRM system: structure populate and maintain customer data for efficient marketing and sales alignment
- Develop and execute B2B digital marketing campaigns across email web and social media
- Create and publish relevant highimpact content for LinkedIn and other channels
- Drive SEO/SEA strategy and optimization in coordination with external and internal teams
- Analyze campaign and platform performance to derive insights and optimize continuously
- Collaborate closely with Sales Product and HQ marketing teams to align messaging and strategy
Your profile
- Degree in Marketing Communications or Business with a focus on digital marketing
- Minimum 5 years of experience in a similar B2B digital marketing role
- Proven success in managing websites CRM systems and social media channels
- Track record in running leadgeneration campaigns including testing and performance optimization
- Strong knowledge of SEO/SEA tools and practices
- Handson strategic thinker with the ability to work across cultures and departments
- Business fluent in English; German and/or Chinese is a plus
Why us
- Highimpact role in building the digital marketing infrastructure of a growing global brand
- Dynamic international environment with freedom to shape and implement your ideas
- Competitive compensation and a modern workplace in a supportive team
- Personal development opportunities and the chance to work on highvisibility projects
- Collaborative and agile team culture with flat hierarchies and direct communication
About us
Big Moves with XCMG!
Welcome to XCMG one of the worlds largest manufacturers of construction machinery. We develop stateoftheart excavators cranes earthmoving and road construction machinery for our customers in the construction mining and energy industries.
We are represented by four subsidiaries at our site in Krefeld. In addition to the European headquarters XCMG Europe GmbH there is also a company for research and development for strategic purchasing and for sales and service. Together we drive investment and innovation.
With us you have the opportunity to contribute your professionalism and expertise and to develop your career in an intercultural and futureorientated environment.
Welcome to XCMG one of the worlds largest manufacturers of construction machinery. We develop stateoftheart excavators cranes earthmoving and road construction machinery for our customers in the construction mining and energy industries.
We are represented by four subsidiaries at our site in Krefeld. In addition to the European headquarters XCMG Europe GmbH there is also a company for research and development for strategic purchasing and for sales and service. Together we drive investment and innovation.
With us you have the opportunity to contribute your professionalism and expertise and to develop your career in an intercultural and futureorientated environment.
Required Experience:
Manager
Employment Type
Full-Time
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