Brand and Product Marketing Specialist
Brand and Product Marketing Specialist
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Job Description
ABOUT HELCIM
Helcim was founded with a mission at heart: to be the worlds most loved payment system. We believe that by offering small businesses in North America a decidedly human payment solution where it is easier to sign up and use while being transparent and affordable we can empower them to grow and prosper. Simply put helping small businesses thrive is at the very core of our business model and we think thats a great way to do business.
From the very start we knew that we wanted to be different from every other credit card processor out there. We want the merchants we serve to feel supported and see us as a trusted partner rather than simply just another cost of doing business. We are relentless in our pursuit to provide a radically transparent and honest payments solution that flat out saves business owners money all while treating them like human beings.
THE POSITION
Helcim is seeking a skilled Brand and Product Marketing Specialist to help us achieve our goal of becoming the worlds most loved payments company. This role involves developing and executing gotomarket (GTM) strategies and managing both paid and owned marketing channels for Helcims products and features. The ideal candidate will collaborate with our Marketing Product and Design teams to build enthusiasm drive adoption and increase awareness for the Helcim brand and its offerings.
What you will do:
- Become an expert in how small businesses want to get paid to determine productmarket fit and develop compelling messaging for new and existing features.
- Develop and execute integrated brand and product marketing plans through both paid and owned channels.
- Ensure products and features are strategically positioned in the market to maximize impact and align with the overall brand narrative.
- Work collaboratively with the design team to create compelling visual assets and videos that generate excitement for Helcim.
- Support fullfunnel marketing activities to drive demand for Helcims services ensuring brand consistency across all channels.
- Encourage adoption and engagement of new products and features among existing customers reinforcing brand loyalty.
- Contribute to the development of brand guidelines and ensure consistent application across all marketing materials.
Key Skills & Qualifications:
- Exceptional Writing and Communication Skills: Proven ability to craft clear concise and engaging messaging for diverse audiences and marketing channels. Experience in creating marketing collateral for brands and products including advertising landing pages blogs emails and more.
- Brand Marketing Expertise: A strong understanding of brand building principles including brand positioning messaging and visual identity.
- Product Marketing Acumen: Experience in developing and executing gotomarket strategies product positioning and launch plans.
- Creative Ideation and Strategy: Ability to develop innovative marketing concepts and strategies with a keen eye for how visuals and messaging work together to tell a compelling story.
- Collaboration and Relationship Management: Proven ability to work effectively with crossfunctional teams fostering strong relationships to achieve shared goals.
- Project Management: Highly organized with the ability to manage multiple projects simultaneously prioritize tasks and meet deadlines.
- SelfStarter with Strong Judgement: Proactive and detailoriented with the ability to take initiative make sound judgments about project priorities and contribute to the companys strategic goals.
- Design Awareness: Basic design knowledge to support marketing collateral creation and provide constructive feedback to design teams.
About You:
- You are a marketing professional with 5 years of experience in brand marketing product marketing or a related field.
- You are passionate about developing and executing integrated marketing strategies that build both brand and product success.
- You are excited about the opportunity to develop your own strategies campaigns and messaging from the ground up.
- Youre confident in your ability to organize projects manage multiple priorities and ensure deliverables are met on time.
- You thrive in collaborative environments working seamlessly across departments to achieve shared objectives.
- You are proactive detailoriented and not afraid to take initiative or ask for clarification when needed.
- You possess strong strategic analytical organizational and creative problemsolving skills.
- You are a compelling storyteller with excellent writing skills.
- You can plan execute and report on the lifecycle of a product launch leveraging digital ads social media content marketing web copy and inperson activations as required.
- You are curious willing to ask questions challenge the status quo and are constantly seeking to learn and grow.
Its a bonus if:
- Youve worked within an agency or startup environment
- You have previous experience with B2B brand & product marketing.
HELCIM CULTURE IS;
Being builders: We build things ourselves and we build them well. We use technology and our creativity to overcome challenges that would seem beyond the capability of a company our size. We improve what is already there invent our way out of problems and we never stop dreaming of better.
Choosing the harder path: We believe that the right decisions are usually the harder ones so we embrace the challenge and endure when others quit. We choose what is difficult because it is more rewarding in the longterm and makes us resilient so that we not only survive but thrive.
Creating trust: We earn trust by striving to be our best selves every day and by lifting those around us. We recognize that trust is hard to earn easy to lose and is tested continuously over time so we make trust our way of life.
Contributing to a company of many: We are stronger because of our collective passion diversity and fellowship. We believe only great teams can accomplish great things and we ask the very best of each other. Together we create our own future.
WORKING AT HELCIM
Joining Helcim means joining a fastgrowing company where we have found coming together makes us a strong company. We have a drive to achieve big things which creates amazing opportunities for everyone willing to work hard and contribute to that growth opportunities for faster career growth for more learning more impact and accelerated experience all while surrounding yourself with incredible people working on interesting problems and delivering great results.
Here are some of the reasons we attract such great people:
The Way of the Helcim: At Helcim we build a team of engaged caring and intelligent people. In return we provide an environment where you can be excited to come to work each day and tackle these challenges with an amazing team. Learn more about Helcims unique culture and environment in our culture book The Way of the Helcim.
Health and dental benefits: Through our Group Benefits youll get access to dental benefits extended healthcare benefits for drugs vision paramedical coverage (e.g. massage therapists dieticians mental health professionals) counseling health service navigation life insurance critical illness and disability insurance and more. All of these benefits come into effect on Day 1 of employment!
Dedicated Health Spending Account (HSA): An additional budget available for you to spend on healthrelated expenses (e.g. eyeglasses therapy).
Maternity and Parental Leave: To help launch our team members into this phase of family life we have some additional benefits in place including salary top for the birthing parents and a bonding break for nonbirthing parents.
Stock Options: Stock options enable our team to purchase Helcim shares at a future date at a specified price. Every team member not just people leaders and executives receive equity (aka ownership in the company).
Vacation Time: All team members get paid vacation time and a company break in December so they can recharge when they need it.
Flexible work location: Work and life happens at different times and places. This is why our team enjoys the flexibility of hybrid work and flexibility around hours of work so we can all do our best work. Our hybrid work schedule offers flexibility to work from home on Tuesdays and Thursdays. Furthermore our core hours give team members flexibility to manage other parts of their lives.
Training: Helcim will cover 50% of the applicable training costs of up to $500 per year.
LOGISTICS
Job type: Fulltime
Hiring manager: Kaitie Weaver
Location: Hybrid In Office Mondays Wednesdays Fridays
Start date: ASAP
Candidates must be eligible to work in Canada and be located in Calgary for this position.
Required Experience:
Senior IC
Employment Type
Full-Time
