Brand Marketing Director
Brand Marketing Director
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Salary Not Disclosed
1 Vacancy
Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
The Opportunity
Adobes Global Marketing Organization is looking for a dynamic creativeminded audiencefocused Brand Marketing leader to join our team!
In this role you will lead the development of breakthrough marketing plans and activations that create brand love deliver marketing results and business impact for the Adobe brand. This is an incredible opportunity to contribute to marketing endeavors that support Adobes worldclass portfolio of products and services that unleash creativity accelerate document productivity and power digital businesses.
The Brand Marketing Director is someone who has successfully built brands and businesses by forging connections with new audiences and strengthening relationships with existing customers.
The ideal candidate is an accomplished marketing leader possessing sharp strategic and creative instincts. Proven ability to build support and encourage multidisciplinary teams to do the best work of their careers.
What Youll Do
- Be a knowledgeable authority on the audiences we support ranging from consumer to Enterprise and the categories and industries in which we compete. Bring fresh relevant points of view to the work at hand and build whats next.
- Partner with Global Marketing and Product Marketing teams to craft strategy and plans that enable breakthrough activations across owned earned and paid marketing channels. Correlate activations to measurement plans that yield performance results.
- Lead cohesive brand activation plans including brand advertising product innovation campaigns alwayson marketing activities brand partnerships and extensions into culture and entertainment. Drive consistent experiences across all audience touch points.
- Develop content strategies with internal teams and external agencies that enable brand advertising in partnership with Studio and agency partners.
- Advocate for brand marketing investments that create sustainable marketing impact and business growth.
- Champion brand purpose ensuring It is coordinated into the definition of our brands and into how our brands show up at every touch point.
What You Need to Succeed
- 10 years experience in brand marketing in client agency industries.
- Bachelors Degree or equivalent (MBA preferred).
- Proven experience building brands and resultsoriented marketing plans. Familiarity with brand fundamentals (architecture identity and competitive positioning) of global brands.
- The ability to work with complex global brands that span consumer and enterprise businesses.
- Applied use of consumer insights market research marketing analytics and measurement models.
- Understanding of fullfunnel marketing; diverse marketing channels associated goals and metrics.
- Be a confident storyteller. Exhibit executive presence combined with communication and social skills that authentically engage all levels of the organization.
- Be energized by connecting the dots between insights strategy and planning and impactful results.
- Model collaboration and leadership combined with optimism curiosity and creativity.
- Comfort with cocreation processes and an understanding that great outcomes are made possible with strong partnerships with stakeholders.
- Strong business knowledge and results orientation
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.
StateSpecific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call (408).
Required Experience:
Director
Employment Type
Full-Time
