Marketing Specialist, Recruitment (I/O)
Marketing Specialist, Recruitment (I/O)
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Job Description
The Marketing SpecialistRecruitment is responsible for developing and implementing contentdriven marketing initiatives that support Sheridans student recruitment efforts. This role focuses on creating compelling and persuasive content for recruitment activities including Open Houses webinars campus tours online digital tours and college fairs. The Marketing Specialist will craft long and shortform copy across channelssocial media emails web content and adstargeting prospective students and engaging them throughout the recruitment funnel. Working closely with internal teams the Marketing Specialist Recruitment will ensure content aligns with Sheridans brand resonates with the target audience and drives applications.
What Youll be Doing
- Writing and developing longand shortform copy for marketing campaigns promoting recruitment events like Open House campus tours and digital tours;
- Producing engaging email marketing copy social media posts and digital ad content to maximize attendance and engagement at recruitment events;
- Collaborating with the Creative Studio to align visuals with written content ensuring cohesive messaging and storytelling across platforms;
- Supporting promotion of recruitment events through multichannel campaigns including Open Houses college fairs and high school visits;
- Developing preevent and postevent email communications reminders and followups creating a seamless experience for event attendees;
- Writing ad copy for digital campaigns across social media platforms Google Ads and display networks focusing on concise impactful messaging;
- Developing and testing variations of ad headlines descriptions and calls to action analyzing performance data to optimize ad effectiveness;
- Collaborating with digital marketing and analytics teams to conduct A/B testing and make datadriven adjustments to ad content and targeting;
- Tracking and reporting on content and campaign performance metrics including open rates clickthrough rates engagement metrics and event attendance;
- Conducting postevent analysis to assess content effectiveness in driving engagement and providing insights for future campaigns;
- Maintaining Sheridans voice and tone across all recruitment content ensuring alignment with brand guidelines and values;
- Researching trends in higher education marketing and incorporating innovative content ideas to keep Sheridans messaging fresh and engaging;
- Performing other related duties as assigned.
About You
You have the skills and knowledge to work with an increasingly diverse student and staff population as well as a proven commitment to antioppression equity and inclusion.
Your excellent organizational skills allow you the ability to work independently meet deadlines coordinate several projects/programs simultaneously in response to changing/conflicting priorities.
You bring marketing communications planning and project management skills with the ability to elicit accurate information present recommendations and results to stakeholders.
Your research and analysis skills enable you to facilitate the measurement interpretation and presentation of information/data.
The candidate will also meet the following qualifications:
- Minimum 3year diploma or degree in Marketing Communications Multimedia Graphic Design Business or a related field.
- Minimum of five years of experience in contentfocused marketing ideally within higher education or a similarly structured sector with (equivalencies to be considered):
- Proven experience writing long and shortform marketing copy for digital and print channels including social media ads email campaigns and web content.
- Demonstrated success in creating content that drives engagement and leads for recruitment events such as Open Houses campus tours and webinars.
- Strong writing skills with the ability to adapt tone and style for different audiences and mediums.
- Proficiency in email marketing platforms social media management tools and content management systems.
- Knowledge of analytics tools to measure content performance and campaign impact including Google Analytics CRM platforms and A/B testing software
- Strong project management and organizational skills to balance multiple campaigns deadlines and content deliverables.
- Creativity and attention to detail in developing content that resonates with prospective students and drives recruitment goals.
Who We Are
Every member of the Sheridan community is passionate about the transformational role we play in peoples lives. Our strategic plan Sheridan 2027: Forging the Future ( charts a path towards a new groundbreaking model of higher education that reshapes postsecondary education and better prepares students for the future. We are committed to demonstrably advancing equity diversity and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses were making meaningful strides towards developing an equitable and inclusive community.
- For more information visit: Why Work at Sheridan
Other Details
Faculty/Department: Communications Public Affairs and Marketing
Primary Work/Campus Location: Trafalgar (may be assigned activities at any Sheridan campus)
Work Categorization: Hybrid Position Onsite at least 3 days/week
Reference #: J
Employee Group: Support Staff I/O
Payband: J
Hourly Range: $42.56 $49.34
Hours/Week: 37.5 hours
Hours: 8:30 am 5:00 pm
Application Deadline: May 7 2025
Application Details: This is a temporarycontract that may continue up to 2 years. This position has been reposted to welcome additional candidates. Previous candidates are not required to reapply.
Sheridan is deeply committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Mississaugas of the Credit First Nations Anishinaabe Nation HuronWendat and the Haudenosaunee Confederacy. Sheridan is situated on these lands and it is our collective responsibility to honour and respect those who have gone before us those who are here and those who have yet to come. We are grateful for the opportunity to be working on this land.
Sheridan values the diverse and intersectional identities of its students faculty and staff. Sheridan regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. Sheridan seeks applicants who embrace our values of equity antiracism and inclusion. As such we encourage applications from qualified candidates who have been historically disadvantaged and marginalized including those who identify as First Nations Mtis and/or Inuit/Inuk Black members of racialized communities persons with disabilities women and/or 2SLGBTQ.
Sheridan will provide job applicants with accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. To request accommodation please contact Human Resources.
You may be asked to provide copies of your educational credentials at the time of interview. Upon hire we require official confirmation of educational credentials and Canadian equivalency assessments if applicable.
Required Experience:
Unclear Seniority
Employment Type
Unclear
