Head of SmartDigital Analytics & Insights

Title: Head of Analytics & Insights SmartDigital M4

Location: Remote with travel Orange County CA

Reports to: SVP Digital Strategy

The Role:

The Head of Analytics & Insights isa senior leadership role responsible for managing a team of analysts driving datadriven decisionmaking and delivering strategic insights that impact business objectives. The ideal candidate will possess strong analytical skills datastorytelling expertise and the ability to collaborate across teams.

The Impact You Will Have in This Role:

This role with dig deep to uncover valuable hidden insights in the retail digital data combine with other company data sets and proactively push insights and recommended actions to clients through Program Directors (OEMs) Partner Managers (Dealer Service Providers) and Dealer Consultants (Dealers). The desired outcomes include increased sales customer loyalty and improved digital spend efficiency.

What Youll Be Doing in This Role:

Leadership and Team Management

• Lead and mentor a team of data analysts and visualization experts to ensure highquality deliverables.
• Foster a culture of innovation collaboration and continuous learning.

Analytics Strategy Development

• Oversee the design and implementation of measurement frameworks data models KPIs and media performance tracking processes.
• Design and execute predictive models to assess the impact of marketing activities enabling clients to make datadriven investment decisions and maximize ROI.
• Analyze new media opportunities and recommend areas to pilot for OEM and dealers.
• Benchmark tactics and strategies of high performing dealers and partners.
• Utilize broad J.D Power research and Insights to add additional value to clients.
• Stay abreast of industry trends and emerging technologies to ensure the organization remains competitive in its use of analytics.

Data Collection and Analysis

• Review performance data for lead buying and generation lead conversion website merchandising performance (views engagement conversions) digital advertising channel spend and performance.
• Review performance between website digital retail and advertising partners and draw insights on what is driving highest conversions to sales.
• Conduct marketing advertising and spend optimization analysis across clients.
• Develop and maintain systems for monitoring and reporting on media campaign performance ensuring alignment with client goals and optimizing ROI.
• Ensure data integrity and accuracy while leveraging statistical methods predictive modeling and machine learning techniques.

Insights Generation

• Translate complex datasets into actionable insights that drive operational efficiency revenue growth customer satisfaction and strategic decisionmaking.
• Develop compelling visualizations reports and presentations tailored for executive leadership and nontechnical stakeholders.
• Develop ongoing insights into a solution that enables the delivery of insights to scale into potential product or commercial solution.

Executive Communication

• Partner with clients to understand their challenges and tailor analytics solutions to their unique needs with a focus on actionable insights from media performance data.
• Present findings to senior executives in nontechnical language while delivering clear recommendations for action.
• Represent J.D. Power as an expert speaker in Auto Retail Marketing.

Qualifications of this Role:

• Bachelors degree in AnalyticsComputer Science Data Science Business Administration or a related field; advanced degree preferred.
• 10 years of experience in analytics business intelligence or data strategy leadership roles with a demonstrated ability to deliver measurable business impact.
• 5 years of experience managing teams with a focus on scaling analytics capabilities and driving enterprisewide initiatives.
• Strong expertise analytics frameworks techniques and advanced analytics platforms.
• Experience with data visualization and storytelling translating complex analyses into actionable insights for both technical and nontechnical audiences.
• Exceptional communication and executive presentation skills with the ability to influence and align stakeholders.
• Familiarity with AI/ML applications in analytics and experience integrating these capabilities into business workflows.
• Experience using or deploying digital analytics measurement and ad tech solutions.
• Experience with cSuite Consulting with focus on marketing and advertising
• Experience in media management or advertising effectiveness research.
• Understanding of search video programmatic media and media measurement.

The Hiring Manager says:

The Head of Analytics & Insights will play a pivotal role in identifying business growth opportunities with access to all the digital data at retail and rich J.D. Power data sets.

The Way We Work:

• Leader Led
• Remote First
• Foster Flexibility
• Reward Performance
• Time off Matters

Company Mission

J.D. Power isclear about what we do to ensure our successintothe future. We unite industry leading data and insights with worldclass technology to solve our clients toughest challenges.

Our Values

At J.D. Power we strive to be Truth Finders Change Makers and Team Driven the distinct behaviors that together define our unique culture.

J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race color religion sex national origin age sexual orientation gender identity gender expression veteran status or disability.

Should you requireaccommodationsduring the recruitment and selection process please reach out to .

To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.