VP Marketing for Enterprise Subscriptions
VP Marketing for Enterprise Subscriptions
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$ 235000 - 285000
1 Vacancy
Job Description
Job Description:
ABOUT US
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest newsgathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
ABOUT THE ROLE
The Subscription Marketing team is responsible for growing revenue and subscriber volume across Dow Jones brands including The Wall Street Journal Barrons MarketWatch and Investors Business Daily.
We are looking for a VP Marketing for Enterprise Subscriptions who will report to the SVP Marketing and Subscriptions Strategy. This VP will work closely with direct sales teams as well as Enterprise Subscription customers and partners in corporations and universities to ensure budget targets are met.
YOU WILL
Work in our midtown Manhattan office 3 days every week
Manage a team to deliver on subscription revenue lead generation customer engagement and other goals
Collaborate closely with Enterprise Subscription sales leadership on the goals strategies and plans required to deliver on fiscal year revenue and subscription targets
Articulate the annual/quarterly strategies that ladder up to overall goals and ensure teams are delivering on their goals
Provide strategic direction to the Enterprise marketing team to ensure each area understands their contribution to the overall goals and strategy and can build plans to meet goals
Provide holistic marketing plans across all areas in the Enterprise Subscriptions marketing team lead generation / sales enablement engagement and product propositions ensuring on time and on budget delivery of the plans
Help define audience segments and use customer insights to drive growth
Serve as a champion for the customer across the company
Communicate key opportunities business risks and mitigation plans to leadership teams across the organization
Report on business performance through quarterly business reviews and senior leadership updates in conjunction with Enterprise Subscription sales leadership
Partner with finance product marketing insight and editorial leads to ensure all teams are aligned to and working toward strategic goals
Work closely with data and insight to find opportunities and build business cases that will accelerate subscriber and revenue growt
Understand the competitive landscape to identify market opportunities and risks
YOU HAVE
The willingness to work onsite in our midtown Manhattan office 3 days each week
At least 15 years of experience in a commercial role within a subscription business; experience working in media or publishing sectors is a plus
Experience building subscription businesses
Experience building and leading highperforming teams with a proven ability to attract develop and retain top talent while fostering a culture of collaboration accountability and results
Experience using data effectively to make decisions
Ability to look ahead to understand how market trends will impact the business and pivot accordingly
A strategic mindset with the ability to connect daytoday work to broader business goals
Ability to see the big picture and turn individual tactics into programs of work
Experience effectively working in a matrixed company model
Strong negotiation and influencing skills
Experience leading with a growth mindset
Ability to manage workload effectively in a fast paced environment
#LIHYBRID
OUR BENEFITS
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Learn more about all our US benefits.
Reasonable accommodation: Dow Jones Making Careers Newsworthy We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones CMO MarketingJob Category:
Marketing & Product ManagementUnion Status:
NonUnion rolePay Range: $235000 $285000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Payforperformance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Exec
Employment Type
Full-Time
