Search Marketing Specialist
Search Marketing Specialist
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Job Description
Position Overview:
Don Hattan Dealerships is seeking a motivated and resultsoriented Search Marketing Specialist to lead and execute our search engine optimization (SEO) and paid search (PPC) strategies. This role is crucial in increasing our online visibility driving qualified traffic to our websites and ultimately contributing to sales and lead generation. The ideal candidate will have a strong understanding of search engine marketing best practices a proven track record of achieving measurable results and the ability to adapt to the evolving digital landscape. While the primary focus will be on SEO and Paid Search this position may also involve other digital marketing tasks as needed.
Responsibilities:
- Develop and Implement SEO Strategies:Conduct comprehensive keyword research perform technical SEO audits optimize website content and structure build highquality backlinks and monitor SEO performance to improve organic search rankings across all dealership websites.
- Manage and Optimize Paid Search Campaigns:Plan create and manage paid search campaigns (Google Ads etc.) including keyword selection ad copy creation bid management landing page optimization and budget allocation to maximize ROI.
- Monitor and Analyze Performance:Track analyze and report on key SEO and PPC metrics (rankings traffic conversions costperacquisition etc.) using tools like Google Analytics and Google Search Console. Identify trends insights and areas for improvement.
- Stay UptoDate with Industry Trends:Continuously research and stay informed about the latest search engine algorithms industry best practices and emerging trends in SEO and paid search.
- Manage Budgets Effectively:Ensure efficient spending of the paid search budget to achieve optimal results within allocated resources.
- Generate Regular Performance Reports:Provide clear and concise reports on the performance of SEO and paid search initiatives highlighting key achievements challenges and recommendations.
- Potentially Manage Other Digital Marketing Tasks:Depending on the candidates skillset and business needs there may be opportunities to contribute to other digital marketing efforts such as social media marketing event marketing or website analytics.
Qualifications:
- Approximately 3 years of proven experience in managing and executing successful SEO and paid search campaigns.
- Indepth understanding of SEO principles onpage and offpage optimization techniques and technical SEO best practices.
- Proficiency in managing and optimizing paid search campaigns on platforms like Google Ads.
- Strong analytical skills and experience using web analytics tools (e.g. Google Analytics) and search console platforms (e.g. Google Search Console).
- Excellent understanding of keyword research tools and methodologies.
- Ability to interpret data identify trends and translate them into actionable strategies.
- Strong communication presentation and reporting skills.
- Ability to work independently and as part of a team.
- Experience in the automotive industry is a plus but not required.
- Bachelors degree in Marketing Business or a related field is preferred.
Benefits
- Health Insurance through Blue Cross and Blue Shield of Kansas
- Dental and Vision Insurance
- Traditional and Roth 401(k) plans with matching contributions
- PTO: Paid vacation sick days and holiday pay
Required Experience:
Unclear Seniority
Employment Type
Full-Time
