SEO & SEM Specialist - 18 month contract
SEO & SEM Specialist - 18 month contract
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Job Description
What Youll Do:
Reporting to the Manager Marketing Planning you will work directly with the Marketing team on leading and driving the effectiveness of all Individual Insurance Services (IIS) web properties rankings as well as drive onsite search performance deliver with the ability to prioritize and develop relevant and engaging content to increase organic and paid web traffic.
The core parts of your role will be to:
- Responsible for analyzing the Individual Insurance Services websites SEO and developing an advanced improvement strategy plan with frameworks and timelines.
- Responsible for maximizing the organic traffic to IIS websites by improving SERPs ( Search engine result pages ) including the development and maintenance of keyword list and ad copy
- Responsible for deploying an effective local and longtail search strategy
- Analyzing reviewing and implementing changes to all IIS website so they are optimized for all search engines
- Responsible for developing keyword reach content and provide content improvement recommendations with a view of improving traffic.
- Accountable for compiling presenting and updating SEO & SEM performance reports
- Keep uptodate on SEO & SEM guidelines to ensure complete compliance
- Create develop execute and optimize all paid search strategies
- Track monitor and ensure all campaigns are delivering or exceeding against KPIs and run analysis to improve overall ROI
- Manage bids and budgets test and optimize keywords and creative; maintain forecasts and goal metric tracking
- Develop ongoing testing and learning initiatives while compiling new tactics that will continuously achieve actionable results and improve campaign performance
- Identify opportunities for advancement by analyzing competitive environments traffic patterns and market trends
- Locate anomalies and investigate problems taking ownership through resolution of the issue
- Analyze and translate data from web analytics into an actionable insights and reports
- Aggressively pursue relevant opportunities for linkbuilding
- Proactively pursue and test new tools and approaches in SEO & SEM
- Work with the Marketing team to optimize content across all digital platforms
Qualifications :
Lets Talk About You:
This is the unique blend of skills and experience we would love to see in an ideal candidate:
- Relevant postsecondary education with an emphasis on marketing/digital marketing/web optimization
- 3 to 5 years strong technical experience in both online and offline Search Engine Optimization and Search Engine Marketing with proven success with Google ad accounts
- Experience building launching setting up and QAing accounts across multiple search engines.
- Solid understanding of performance marketing conversion and online customer acquisition
- Proficiency in Excel including extensive work with pivot tables and data manipulation.
- Must be detail oriented have exceptional organizational skills and multitasking capabilities.
- Highly developed analytical and online research skills.
- Indepth experience with website analytics tools (such as Google Analytics Adobe Analytics WebTrends and Keyword Planner Tool).
- Google AdWords & Bing Ads certified.
- Experience with bid management tools (e.g. Click Equations Marin Kenshoo Search Ignite) is a nice to have
- Experience with SEO tools such as SEM Rush Moz Raven Tools SpyFu
- Excellent English verbal and written skills.
- Ability to complete tasks and projects independently as well as manage multiple accounts.
- Proven knowledge of HTML CSS various programming language and website administration. Knowledge within Kentico is a nice to have.
- Experience in custom Google Analytics and Web Master Tools troubleshooting
We also consider your potential. If you know you have what it takes to do the job but your experience doesnt exactly match the qualifications above we encourage you to apply and provide us with more details about why you think you would be a great fit.
Additional Information :
Some of the Perks We Offer:
We offer bestinclass pension and benefits total reward programs and comprehensive mental wellness supports to set you up for every success in and outside of work. Here are just some of the reasons youll love working here:
- Rewarding salary and bonuses that truly value your dedication
- Industryleading group benefits with 100% premium coverage (excluding LTD) that start on your first day
- Defined benefit pension plan for a financially confident retirement
- 100% coverage of approved continuing education and licensing fees (including RIBO courses in Ontario)
- Flexible workfromhome and hybrid options
- Unlock your potential with opportunities for advancement
Lets work together! If you are interested in this opportunity please apply online.
OTIP and its group of companies strive to create an accessible and inclusive work environment where everyone is treated with respect and dignity. Upon individual request we will endeavor to remove any barrier to the recruitment and selection processes and provide accommodations for persons with disabilities.
As a business we protect what matters most to our members. As an employer we value what matters most in our workplace. Together this includes fostering a diverse equitable and inclusive environment for all. We are committed to learning and evolving so we can continue to celebrate what makes us special. You are who you are and our differences are what make us unique.
We are an equal opportunity employer and encourage applications from all qualified individuals. We thank all applicants for their interest; however only candidates selected for an interview will be contacted.
#LIRemote
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
