Senior Analyst Marketing Analytics Insights
Senior Analyst Marketing Analytics Insights
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Salary Not Disclosed
1 Vacancy
Job Description
The Theatrical Marketing Analytics & Insights team at Sony Pictures Entertainment is looking for a Senior Analyst who thrives at the intersection of data storytelling and entertainment. In this highimpact role youll transform audience and campaign data into actionable insights that directly influence marketing strategy creative development and audience targeting for our theatrical releases. Were seeking a candidate who is technically fluent insightdriven and passionate about movies. Ideal candidates will bring analytical rigor curiosity about entertainment and pop culture and a desire to shape marketing campaigns that resonate globally.
Key Responsibilities
Strategic Analysis & Insights
- Deliver actionable insights across audience behavior campaign performance creative effectiveness and historical box office trends.
- Partner with domestic and international teams to craft campaign strategies rooted in trend analysis social listening and historical benchmarks.
- Track and assess audience engagement across digital platforms to support campaign health diagnostics and realtime pivots.
- Support reporting and research efforts that evaluate campaign health and audience engagement.
Data Visualization & Decision Support
- Develop intuitive executiveready dashboards (Tableau Excel) that distill complex data into clear strategic takeaways.
- Build tools and frameworks that support ongoing optimization of targeting spend allocation and creative effectiveness.
- Collaborate across teams to identify business questions and define measurement approaches.
Data Operations & Quality Control
- Prepare and integrate audience creative and performance datasets ensuring accuracy and consistency.
- Conduct quality control checks using SQL and Excel resolving issues that may affect campaign reporting and insights.
- Partner with Data Science IT and Engineering teams to maintain robust scalable data pipelines and documentation.
AdHoc Analysis & Reporting
- Respond to custom analysis requests including marketing campaign performance overviews cast analytics or audience & content trend analyses.
- Input and structure data for specialized reports and presentations.
Qualifications & Skills
- 35 years of experience in marketing analytics digital insights or entertainment research.
- Excellent written communication skills with the ability to craft clear compelling stories from complex data.
- Proactive and detailoriented with a strong sense of ownership and followthrough.
- Passion for movies marketing and the power of data to tell compelling stories.
- Extensive experience with social listening tools (e.g. Brandwatch Talkwalker Meltwater Sprinklr).
- Strong proficiency in Excel (including formulas pivot tables) and SQL (basic to intermediate querying).
- Experience with visualization tools such as Tableau and Power BI.
- Working knowledge ofsocial media KPIs and digital performance metrics across platforms (YouTube Meta TikTok X).
- Understanding of statistical concepts such as correlations and regressions.
- Basic to intermediate experience with emerging AI platforms (ChatGPT Gemini etc)
- Exposure to AI tools (e.g. ChatGPT Gemini Claude) and enthusiasm for experimenting with new technologies.
- Familiarity with Python is a plus.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process you may contact us at
Required Experience:
Senior IC
Employment Type
Full-Time
