Sr Product Marketing and Insights Manager Prime Video Advertising EU

Are you interested in helping to shape the future of movies and television Do you want to help define the next generation of how and what Amazon customers are watching Prime Video is one of the leading digital video services and were just getting started changing the way millions of people around the world enjoy content. Now available in more than 240 countries and territories worldwide Prime Video offers customers a vast collection of TV shows and movies all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. Video Advertising is rapidly evolving as customers shift their viewing experiences from traditional linear TV to streaming via connected devices and Prime Video is a rising player in this space. The team works in a dynamic and global environment where innovating on behalf of our customers is at the heart of everything we do.

Prime Video is looking for a Product Marketing & Insights Manager/Advertising Insights Manager to join our growing team in Europe. This role will be instrumental in developing customer and advertiserled insights that inform strategic positioning for Prime Video Ads across EU markets. In this role you will develop impactful narratives to support the Amazon Ads sales team through compelling sales enablement materials that are driven by data and strategic insights. With a focus on our premium slate of Global and Local Originals and overall service inclusive of Library content FAST channels and more youll be working at the intersection of Prime Video Amazon Ads and Amazon MGM Studios to reinforce why brands should advertise with us. This is a highly crossfunctional role that requires close partnership across Brand/Events/Content Marketing PR Product Management Ad Sales Operations and Amazon MGM Studios teams. The ideal candidate can think strategically and execute to a high standard has strong written and verbal communication skills and is excited to experiment and learn in a data driven environment using customer data and insight to shape marketing strategies and . You are an expert on communicating data and insights in a clear concise and unambiguous manner both verbally and in writing. You work with minimal direction and move quickly while delivering highquality outputs. This role offers the opportunity to make a significant impact on one of Amazons fastestgrowing businesses requiring a blend of analytical rigour customer focus and marketing creativity.


Key job responsibilities
* Work closely with Product Marketing Ad sales GTM and insights teams across Prime Video and Amazon Ads to define and execute insights to support sales and marketing initiatives.
* Partner across regional and global Prime Video Advertising product marketing teams to define positioning and messaging of Prime Video Advertising in collaboration with Amazon Ads product marketing teams.
* Initiate scope and build scalable processes for delivering timely insights and sales enablement materials connected to Prime Videos slate of Original and Library content as well as service level insights.
* Identify and validate 3rd party data sources to support insights narratives. Structure budget and deliver vendor partnerships and identify scaled solutions for importing and distributing such insights.
* Partner with global product marketing and measurement teams to build insights and communications plans to support B2B events featuring Prime Video Ads.
* Create the most compelling content to help customers understand the use cases and value propositions.
* Conduct competitive benchmarking to identify market trends and opportunities. Stay updated on industry trends innovations and emerging technologies to enhance Prime Videos leadership in B2B advertising.
* Conduct qualitative and quantitative research to understand advertiser preferences trends and competitive landscapes.
* Design and implement consumer surveys to gather feedback and insights on products services and brand perception.
* Measure and monitor advertiser satisfaction and loyalty through surveys and feedback mechanisms.
* Develop detailed profiles of target advertising customers including their needs preferences and pain points.
* Build robust measurement frameworks to assess the ROI from sales enablement and event activations.

Experience building executing and scaling crossfunctional marketing programs
Experience using data and metrics to measure impact and determine improvements
* Working knowledge of SQL and AI tools to automate insights generation
*Strong analytical mindset able to source and interpret data and apply insights to support sales narratives

Experience with customer segmentation profiling and targeting
* Knowledge of advertising technology ecosystems and measurement frameworks
* Strong knowledge and experience analyzing EU consumer insights data from major providers (i.e. YouGov GWI Kantar)
* Strong knowledge and experience analyzing European TV/media measurement data (i.e. Nielsen BARB Mdiamtrie IBOPE)
* Strong understanding of GDPR and data privacy regulations

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