Senior Director - Digital Acquisition and Revenue Marketing Growth
Senior Director - Digital Acquisition and Revenue Marketing Growth
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1 Vacancy
Job Description
We are seeking a Senior Director of Digital Acquisition and Revenue Marketing (Growth) to lead and optimize Freshworks digital marketing strategy. This key leadership role will focus on developing strategies driving and scaling a highperforming team to drive demand generation and revenue growth through digital channels. You will work crossfunctionally with sales marketing and operations teams to ensure alignment and deliver measurable results while fostering innovation and operational excellence.
The ideal candidate will have a strategic datadriven mindset with deep expertise in SaaS productled growth (PLG) trials and fullfunnel performance marketing. Youll bring extensive experience in digital planning media ad operations and stakeholder management paired with the passion of a marketer the insight of a strategist and the drive of a doer.
Please note: This is a hybrid role that requires an inoffice presence three days per week (TuesdayThursday).
Key Responsibilities
Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition engagement and conversions across SEM SEO social Affiliate marketing display email and ABM.
Optimize fullfunnel digital campaigns to generate highquality leads maximize ROI and drive pipeline and revenue growth.
Build and manage a highperforming digital marketing team fostering a culture of innovation datadriven decisionmaking and continuous learning.
Collaborate with sales product marketing and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.
Leverage data and analytics to define KPIs track performance and optimize marketing strategies for efficiency and impact.
Oversee the digital media budget ensuring effective allocation and across channels to meet revenue goals and maximize spend efficiency.
Architect and execute highvelocity digital demand generation programs to deliver salesready leads to our inside sales teams queue ensuring every prospect interaction is dataenriched and primed for immediate engagement.
Lead the adoption and integration of marketing technologies including AIdriven solutions to enhance operational efficiency and scalability.
Report regularly on performance metrics business impact and insights to senior leadership and key stakeholders to drive datadriven decisionmaking.
Qualifications :
12 years of experience in SEO and content marketing preferably in B2B SaaS
Proven experience leading SEO strategies and demand gen content efforts at scale
Strong expertise in technical SEO content strategy local SEO and linkbuilding
Experience managing SEO agency relationships and internal teams
Deep understanding of demand gen funnels and contentdriven customer journeys
Strong analytical skills with proficiency in Google Analytics SEMrush Ahrefs and other SEO tools
Experience with marketing automation tools A/B testing and conversion rate optimization
Working knowledge of HTML CMS platforms (WordPress) and web development best practices
Ability to influence and collaborate across crossfunctional teams
Experience using AI and automation to scale content creation and optimization
Strong written and verbal communication skills with a thought leadership mindset
Additional Information :
Please note: This is a hybrid role that requires an inoffice presence three days per week (TuesdayThursday).
This role is based in the San Francisco Metro Area and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of jobrelated factors such as professional background training work experience business needs and market demand. Therefore in some circumstances the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.
Compensation Package
$228200$327980 USD Base Salary
Freshworks Benefits: Freshworks offers multiple options for medical dental vision disability and life insurance. Flexible time off (plus paid US holidays) commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
