Marketing Lead - Performance

Were Momentum Energy a power company owned by Hydro Tasmania Australias largest generator of renewable energy. Were on a mission to make energy simpler and more human for customers. And it starts with our people: as we grow were nurturing a culture of belonging where diverse views and experiences are embraced and everyone is valued and respected. We encourage applications from qualified candidates of all ages cultural backgrounds abilities genders and sexual orientations and are happy to adjust our recruitment processes even in ways we may not have thought of reach out to us about any adjustments or support you mayrequire.

About the role:

As an accomplished performance marketing specialist youll be a senior leader within our business with the critical job of ensuring we hit sales targets. Youll build and manage new B2B marketing practices for Momentum working closely with our sales team. Youll also continue to optimise our B2C performance marketing activity. Ensuring prospects are delivered to both our digital and telesales teams and that were focused on optimising conversion to sales.

While we have a long history of running direct response advertising to deliver residential energy sales the B2B space is newer for us. Were looking for a candidate with a deep background in this space. Someone whos able to understand the requirements and set us up in this newer world of B2B acquisition.

What youll do:

Youll plan execute and optimise all online performance focused advertising. Developing a library/calendar of sales focused messages and campaign opportunities to drive prospects and sales across residential and business segments. Youll work with our talented inhouse Studio to deliver all campaign creative and with our media agency to execute campaigns. Youll monitor and analyse the performance of marketing initiatives providing actionable insights and recommendations to refine strategies.

With a head for numbers youll deliver regular reporting to our business including weekly performance updates monthly reports and updates in other forums across the business delivering valuable datadriven insights that will help our business make decisions to impact or support sales or retention activity. Similarly youll work closely with our media agency to ensure all advertising activity is optimised to hit goals and efficiency metrics.

Youll participate in forecasting and target setting processes across the business and support any reforecasting activity as required. Youll be able to understand and articulate the resourcing required to deliver targets and will be an advocate for this to the wider business.

Youll work with our media agency to identify and trial new advertising channels looking for new ways to effectively reach and convert our target audience.

Youll own our B2B marketing activity. Planning implementing and reporting on all activity including but not limited to digital advertising direct mail press ads content development and events.

Youll ensure our sales team are well equipped for their activity including preparing them for any events expos or conferences they attend.

As a people leader youll be responsible for leading a small but highperforming team.

What youll bring:

Youll have robust experience working in marketing with a particular focus on direct response advertising and B2B marketing.

Ability to work collaboratively as part of a small highperforming team.

Youre highly analytical with an ability to understand and interpret reporting including Google Analytics and inhouse Power BI reports.

Youll have strong excel skills to model forecasts and provide other reporting.

Demonstrated ability to run campaigns from endtoend. You understand the problem or opportunity can brief creative and media make decisions book and place advertising and report on the impact.

Strong understanding of media buying particularly in the direct response space including a strong understating of SEM.

You have outstanding communication presentation and leadership skills.

Ability to manage budgets and procurement processes.

Understand how to work in a heavily regulated industry. You know how to work collaboratively and productively with Legal and Compliance teams wholl become your new work besties.

Leadership experience with an ability to motivate team members allowing them to develop their skills and experience.

Further information can be found on the attached Position Description:202504 Marketing Lead Performance

Whats in it for you

Youll work in an incredibly fun and rewarding business that genuinely values its people and customers.

We are super proud of where we work our workplace and work culture. We pride ourselves on balancing work and home life and offer a truly flexible work environment a competitive remuneration package and the opportunity to play a role in Australias renewable energy transformation.

Interested but not sure if you tick enough boxes At Momentum we believe in the power of unique backgrounds and skillsets. And really boxticking is overrated. So even if you feel you dont meet all the requirements listed we strongly encourage you to apply.

For any recruitment enquiries or for any accessibility or workplace adjustment enquires including alternative ways to apply please contact us ator.