Senior Brand Manager France Iberia Fixed-Term Contract

Job Description

Bring the LEGO stories and experiences to life in France Spain and Portugal as our new Senior Brand Manager for this fixedterm contract!

Join the FrenchIberian marketing team bringing your functional experience leadership capabilities and energy with a collaborative approach to lead and develop the team to success for the LEGO brand inmarket.

****No relocation support offered for this role****

Core Responsibilities

Brand Marketing Management

• Build lead support and mentor selforganising teams to develop gotomarket strategy delivering local marketing communication and plans for their respective audiences (consumers & shoppers).
• Manage and develop a team of brand marketing managers and associates helping them to deliver best in class marketing plans
• Drive the marketing innovation agenda including impactful digital experiential performance and datadriven marketing with a testandlearn approach.
• Drive efficiency effectiveness and impact in the of local marketing plans delivering results collaborating with sales operations demand planning partners and agencies.
• Collaborate across the marketing team to coshape regional gotomarket to launch plans and toolboxes through ongoing exchange insight sharing and afteraction reviews.
• Develop strong internal relationships with regional teams in order to champion global strategy and share/adopt successes.
• Develop and bring to bear the LEGO Ecosystem an OESP (owned earned shared and paid) approach selecting partnerships to augment local impact as well as develop and implement integrated joint business plans.
• Full accountability 360 marketing campaigns investment and performance for your audiences brands tentpoles and launches
• Lead on transversal projects within the marketing community and/or with crossfunctional teams
• Being a role model within the Brand Marketing community

Business Leadership

• Responsibility for budget management of a marketing budget
• Own the LEGO market share performance as well as the shortterm 17week) planning assumptions.
• Report performance at the weekly dedicated meeting through insights and taking corrective actions
• Collaborate with internal partners to drive critical topics.
• Coordinate crossfunctional teams to implement agreed marketing objectives.
• Full profit and loss coordination controlling the budget across audiences brands tentpoles and launches.
• Represent business performance at both weekly and monthly meetings providing insights and implementing corrective actions.
• Ensure that the team is focused on delivering the business strategy and Marketing objectives by conducting regular reviews of priorities and Marketing Team targets.
• Beyond scope lead on transversal projects within the marketing community and/or with crossfunctional teams.
• Role model within the Business Unit.

Play your part in our team succeeding

The Brand Marketing team provides insights and collaborates with regional and global teams that develop campaigns and products! These products and stories are then created and implemented in our markets by agile audience teams. Working with sales and operations teams as well as agency partners (media event PR influencer etc. license partners media (including social and influencer) the LEGO ecosystem (LEGO Retail LEGOLAND Merlin etc. and brand partners is key to our success.

Do you have what it takes

• Indepth experience as a Brand Marketing and/or Sales professional ideally from one or more FMCG companies. Proven record of driving brand love brand growth and brand health.
• A strong understanding of the digital world understanding all major media channels (including social)
• A demonstratable ability to lead and develop an incountry marketing team
• Proven experience of operating and developing broad networks with internal and external partners and effective collaboration.
• Selfmotivated and highly committed to results with a fun cando mentality and the ability to convince others.
• Strong communication conceptual thinking and persuasion skills with ability to translate insights into concepts into action.
• Proficiency in French and English language is essential.

Join the global LEGO team

Whats in it for you Here are some of what to expect:

• Family Care Leave We offer enhanced paid leave options for those important times.
• Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness We want you to be your best self so youll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
• Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus We do our best work to succeed together. When goals are reached youll be rewarded through our global bonus scheme.
• Your workplace Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model role eligibility and frequency with you.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race colour religion sex national origin sexual orientation disability or gender identity.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.