Marketing Lead - Brand
Marketing Lead - Brand
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Job Description
Were Momentum Energy a power company owned by Hydro Tasmania Australias largest generator of renewable energy. Were on a mission to make energy simpler and more human for customers. And it starts with our people: as we grow were nurturing a culture of belonging where diverse views and experiences are embraced and everyone is valued and respected. We encourage applications from qualified candidates of all ages cultural backgrounds abilities genders and sexual orientations and are happy to adjust our recruitment processes even in ways we may not have thought of reach out to us about any adjustments or support you mayrequire.
About the role:
The retail energy market is incredibly competitive. Its hard to get noticed. We need the best Marketer in Melbourne to come on board and help us cut through.
Youll be responsible for all activity to grow our brand awareness including ATL advertising (TV video radio OOH digital etc). More than this though youll own the future direction of our brand. Working collaboratively to determine what that is and then how we get there. How are we positioned in market How do we communicate that through our brand style tone of voice etc
Youll grow consideration for our brand. Giving our brand meaning and a compelling position in market. Youll take ownership of all advertising activity related to our innovative energy solutions products with loads of opportunity to promote these through content and social activity in particular.
What youll do:
- Youll boost Momentums brand awareness by developing and executing campaigns and partnerships. Endtoend youll take ownership of this process from briefing refining creative concepts and creative development media bookings dispatch and ultimately reporting on the results and learning.
- With the aim of growing consideration for Momentum youll plan and manage all content and social activity for Momentum. Youll track results and use these to optimise future activity. Youll not only educate consumers about our brand but youll make them feel something about us. Ultimately getting us on their shopping list.
- Youll lead our productbased marketing for our energy solutions products. Youll plan execute and deliver all energy solutions marketing activity to drive increase prospects and sales for both our residential and business segments.
- Momentum has several valuable sponsorships and content partnerships which youll lead. Aiming to ensure these are supporting brand awareness and consideration activity. Youll have a keen eye open for future opportunities and be able to assess the effectiveness of existing partnerships.
- Youre a people person who can both build productive relationships internally and externally. You manage expectations and are able to also hold others to account to ensure delivery of work.
- The energy industry is highly regulated and thus all marketing activity is reviewed by both Legal and Compliance teams. Youll be a collaborative team player through this process.
- You will take the lead with PR activity at Momentum. Working with both our PR agency and the PR team at Hydro Tasmania to generate proactive opportunities & ensure our PR plan rollsout as well as coordinating responses to inbound opportunities as they arise.
What youll bring:
- Youll have significant experience working in marketing. Experience in similar servicebased industries is desirable but not essential.
- A passion for brand marketing with the knowhow to make a brand standout and get noticed.
- Ability to work collaboratively as part of a small highperforming team.
- A finger on the pulse when it comes to content and social marketing.
- Demonstrated ability to run campaigns from endtoend. You understand the problem or opportunity can brief creative and media make decisions book and place advertising and report on the impact.
- Strong understanding of media buying.
- Ability to work closely with creatives. Youre able to right a bangon brief and then provide constructive feedback to ensure campaigns hit the mark and are always on brand.
- Excellent interpersonal skills a team player who can build strong positive relationships with those they work with internally and externally.
- You have outstanding communication presentation and leadership skills.
- Ability to manage budgets and procurement processes.
- You know how to work collaboratively and productively with Legal and Compliance teams wholl become your new work besties
Further information can be found on the attached Position Description:202504 Marketing Lead Brand
Whats in it for you
Youll work in an incredibly fun and rewarding business that genuinely values its people and customers.
We are super proud of where we work our workplace and work culture. We pride ourselves on balancing work and home life and offer a truly flexible work environment a competitive remuneration package and the opportunity to play a role in Australias renewable energy transformation.
Interested but not sure if you tick enough boxes At Momentum we believe in the power of unique backgrounds and skillsets. And really boxticking is overrated. So even if you feel you dont meet all the requirements listed we strongly encourage you to apply.
For any recruitment enquiries or for any accessibility or workplace adjustment enquires including alternative ways to apply please contact us ator.
Employment Type
Full-Time
