Apprentice Marketing
Apprentice Marketing
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Job Description
Contribute to developing the positioning of the brand services and solutions (value proposition)
Work closely with the sales teams (KAM & Sales Force): market knowledge sales assistance and support to internal teams
Contribute to the implementation of the pricing policy
Understand and analyze the competitive environment
Driving customer demand and loyalty
Market analysis
Understand the market and competitive environment
Become a market expert understand and analyze brand positioning Understand market trends and define strategic axes to reach the end consumer
GoToMarket Strategy
Promote and develop our Training offer with appropriate marketing levers under the responsibility of the Category Manager of reference and in conjunction with the dedicated teams
Adapt and execute the gotomarket strategy
Contribute to the launch of new products in an efficient manner and measure performance
Contribute to the customer loyalty and conquest strategy in order to gain market share
Study our market positions by collecting and analyzing information from the field and databases
Be the support on the sales request and forecasting process
Communication
Implement the communication plan in collaboration with the marketing team Propose and deploy a regular and impactful digital communication plan for Delphi France including social networks and newsletters
Develop and update customer databases with the sales team contribute to optimizing the CRM process
Develop materials and content specific to the region to increase the visibility of the brand in conjunction with the internal teams and external service providers: POSILV videos newsletters social networks goodies press relations etc. Develop promotional plans to increase our brand awareness and market share as well as communicate with our internal and external customers
Translating and adapting central communications
Support the organization of customer shows/events to build brand awareness and intimacy with our customers
Development of market share and financial indicators
Understand key financial and economic indicators to drive growth
Analyze the price positioning and establish recommendations taking into account market and financial indicators as well as the EMEA pricing policy Contribute to the annual price review new product pricing and price adjustments in support of the marketing team
Implement appropriate sales enablement activities to drive demand Continuous improvement
Become the expert in your category capable of training and transmitting knowledge on your product category (internal and external customers)
Become a Marketing Leader
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Employment Type
Full-Time
