AQI - Integrated Marketing Campaign Lead
AQI - Integrated Marketing Campaign Lead
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Job Description
Imagine yourself
- Doing meaningful work that makes an everyday impacton the world around you.
- Owning your ambitionand fueling your career growth.
- Thriving in a supportive team environmentthat inspires you to strive for excellence.
Its possible with a role at Aquatic Informatics Informatics (AQI) a Veralto company is a missiondriven software company that organizes the worlds water data to make it accessible and useful. We provide software solutions that address critical water data management analytics and compliance challenges for the rapidly growing water industry. We offer a full range of solutions from standalone software packages for individual users hosted software services and enterprisewide national systems. We serve over 1000 municipal federal state/provincial hydropower mining academic and consulting organizations in over 60 countries that collect manage and process large volumes of water data.
Aquatic Informatics is headquartered in Vancouver Canada and has offices in the US and Australia. We value independent thinking initiative teamwork a relentless pursuit of quality a playful spirit and a sense of humor. We like smart people IQ and EQ who care about the environment and want to do good in the world. Ours is a unique culture where purpose meets possibility: where the work we do makes a real difference on the worlds valuable water resources and where youll have opportunities to own your ambition and fuel your career growth.
We offer:
- Health benefits and RSP starting day 1
- 11 paid holidays
- PPTO policy
- Flexible working hours
- Career coaching and development opportunities
Reporting to the Global Director of Growth Marketing the Integrated Marketing Campaign Lead is responsible for designing and delivering crosschannel marketing campaigns that drive customer acquisition engagement and closedwon bookings.
Our Integrated Campaign Lead role is a highimpact handson role where youll own endtoend campaign executionfrom planning concepts to driving resultsacross email digital paid media events and webinars.
Working alongside Product Marketing Sales and Product Management youll bring strategy to lifetranslating market insights and gotomarket priorities into compelling campaigns that generate demand and accelerate pipeline.
Youll thrive in this role if you love the challenge of building scalable programs have a deep understanding of buyer journeys and enjoy using automation and analytics to optimize campaign performance. If youre a selfstarter who gets excited by both strategy and executionthis role is for you.
This position is part of the Marketing department located in Vancouver BC and will be remote.
Aquatic Informatics (AQI) is a remotefirst company. Our ideal for this position would be in Vancouver Canada where our headquarters is located.
Travel will be required for this role for up to 15 of the time.
In this role a typical day will look like:
- Build and execute integrated campaigns that span digital email paid channels and eventscrafting fullfunnel journeys that engage prospects and convert them into pipeline
- Transform product positioning into powerful stories that resonate across customer segments in collaboration with Product Marketing. Establish thought leadership through compelling content and consistent brand messaging across all channels.
- Collaborate closely with Sales to develop AccountBased Marketing (ABM) strategies that target highvalue accounts with compelling reasons to engage
- Analytics & Optimization Use data and analytics to track performance optimize campaigns and report on key metrics (e.g. ROI lead generation conversion rates). Lead A/B testing segmentation landing page optimization and nurture strategies
- Leverage marketing automation and CRM tools (e.g. Marketo Salesforce Wordpress) to manage lead flow and track results
- Budget & Vendor Management Manage marketing budgets and oversee relationships with external vendors agencies and digital partners to ensure efficient spend and effective across all channels
- Marketing Trends & Innovation Stay uptodate on the latest marketing trends tools and technologies. Introduce and experiment with innovative digital marketing tactics to stay ahead of the competition
The essential requirements of the job include:
- 6 years of experience in B2B marketing ideally in SaaS or technology industries
- Demonstrated experience building multichannel marketing campaigns across the buyers journey with a focus on continuous optimization to improve performance and drive results.
- Experience with event managementcapable of planning and executing events such as tradeshows and webinars to support marketing and sales goals
- Experience with AccountBased Marketing (ABM)skilled in developing targeted campaigns to engage highvalue accounts and drive pipeline growth
- Experience with marketing tools (e.g. Marketo Word Press) and CRM platforms (e.g. Salesforce)
- Ability to travel both national and internationally
It would be nice if you also possess:
- Experience in Water or Utilities sector
- Excellent writing and storytelling skillsyou know how to turn complex features into clear compelling narratives
- Experience as a cross functional collaborator building cohesive virtual teams to drive results on shared goals. Provide guidance and development opportunities for team members
- Outstanding project management skillsyoure organized detailoriented and proactive
- Comfortable working independently and thriving in fastpaced highgrowth environments
- Adaptability and Growth Mindset Willingness to take on new projects and learn new skills demonstrating flexibility and a proactive approach to evolving business needs and challenges.
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associates position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills seniority geographic location performance shift travel requirements sales or revenuebased metrics any collective bargaining agreements and business or organizational needs.
The compensation range for this role is $125000 to 145000 CAD/year. This job is also eligible for bonus pay.
We offer a comprehensive package of benefits including paid time off health insurance and RSP to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole discretion unless and until paid and may be modified at the Companys sole discretion consistent with the law.
Aquatic Informatics is proud part of the Water Quality segment of Veralto (NYSE: VLTO) a $5B global leader dedicated to ensuring access to clean water safe food and medicine and trusted essential goods. When you join Veraltos vibrant global network of 16000 associates you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on and where youll have valuable opportunities to deepen your skillset pursue your ambitions and grow your career. Together were Safeguarding the Worlds Most Vital Resourcesand building rewarding careers along the way.
At Veralto we value diversity and the existence of similarities and differences both visible and not found in our workforce workplace and throughout the markets we serve. Our associates customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If youve ever wondered whats within you theres no better time to find out.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies in any form without a valid signed search agreement in place for the specific position approved by Talent Acquisition will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Employment Type
Full-Time
