Senior Growth Analyst Marketing Campaigns

At Scribd (pronounced scribbed) our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge democratize the exchange of ideas and information and empower collective expertise through our three products: Everand Scribd and Slideshare.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

When it comes to workplace structure we believe in balancing individual flexibility and community connections. Its through our flexible work benefit Scribd Flex that employees in partnership with their manager can choose the daily workstyle that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional inperson moments to build collaboration culture and connection. For this reason occasional inperson attendance is required for all Scribd employees regardless of their location.

So what are we looking for in new team members Well we hire for GRIT. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd we are inspired by the potential that this can unlock and ask each of our employees to pursue a GRITty approach to their work. In a tactical sense GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to. Heres what that means for you: were looking for someone who showcases the ability to set and achieve Goals achieve Results within their job responsibilities contribute Innovative ideas and solutions and positively influence the broader Team through collaboration and attitude.

About the Team

The mission of the business strategy & analytics team is to ensure the entire company understands business performance and trends and to empower all business teams to make good decisions with data.
We are seeking a talented Senior Growth Analyst to join our team a role that will directly enable the success of our marketing campaigns across Scribds three brands; Scribd Slideshare and Everand. This position focuses on developing insights to optimize multichannel campaigns measuring their effectiveness and driving growth across our subscription an adsbased business. This role will partner closely with our Product Marketing and Data Science teams to shape strategies that promote brand awareness increase brand familiarity and drive user acquisition through innovative marketing initiatives and effective measurement and analysis.
About YouYou are a highly motivated and analytical individual who loves solving ambiguous business problems. You thrive in a fastpaced and collaborative environment where you can leverage your strong communication skills to effectively interact with executives stakeholders and crossfunctional teams. You are a strategic thinker who can connect the dots between analytics and business goals to uncover biggest opportunities for growth and impact.

You Will:

• Collaborate with growth product marketing and creative teams to establish new measurement frameworks analyze and refine multichannel marketing strategies focusing on paid and organic campaigns.

• Evaluate the effectiveness of campaigns such as multichannel brand campaigns. Including video influencer programs activation campaigns and social content.

• Conduct indepth analyses of campaign performance measuring KPIs such as brand familiarity user acquisition and conversion.

• Provide actionable insights to stakeholders informing optimizations for brand campaigns our State of Reading Report and influencer partnerships.

• Develop and maintain dashboards and reports and own communication of critical marketing metrics and campaign performance to team leads and executive stakeholders.

• Work closely with engineering and data teams to ensure accurate and comprehensive data collection campaign tracking and integrity of marketing insights.

• Partner with crossfunctional teams to ideate execute and measure experiments ensuring campaigns are datadriven and resultsoriented.

• Stay informed about the latest marketing trends analytics tools and methodologies to continuously improve campaign performance and measurement methodologies.

You Have:

• 3 years of experience in growth analytics or marketing analytics with a strong focus on multichannel campaigns.

• Expertise in data analysis and visualization tools such as SQL Python R or Looker.

• Solid knowledge of statistical concepts including experimental design hypothesis testing regression analysis and financial forecasting.

• A Bachelors or Masters degree in a quantitative field (e.g. Statistics Mathematics Economics or Computer Science).

• Understanding of measurement methodologies and reporting capabilities in ad platforms like Google Ads and Meta Ads a plus.

• Strong understanding of A/B experimentation including designing and analyzing geolift tests.

• Experience with attribution methodologies such as Marketing Mix Modeling (MMM) multitouch attribution or positionbased attribution is a strong plus.

• Exceptional communication and presentation skills with the ability to translate complex data into clear actionable recommendations for technical and nontechnical stakeholders.

• Experience with agile workflows and collaboration across creative engineering and marketing teams.

• A passion for analyzing user behavior and proven ability to combine marketing and campaign data with customerlevel data to understand key drivers of performance.

At Scribd your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role level and geographic location. San Francisco is our highest geographic market in the United States.

In the state of California the reasonably expected salary range is between $107000 minimum salary in our lowest geographic market within California to $168000 maximum salary in our highest geographic market within California.

In the United States outside of California the reasonably expected salary range is between $89000 minimum salary in our lowest US geographic market outside of California to $159500 maximum salary in our highest US geographic market outside of California.

In Canada the reasonably expected salary range is between $111500 CAD minimum salary in our lowest geographic market to $159000 CAD maximum salary in our highest geographic market.

We carefully consider a wide range of factors when determining compensation including but not limited to experience; jobrelated skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership and a comprehensive and generous benefits package.

Are you currently based in a location where Scribd is able to employ you
Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance:

United States
Atlanta Austin Boston Dallas Denver Houston Jacksonville Los Angeles Miami New York City Phoenix Portland Sacramento Salt Lake City San Diego San Francisco Seattle Washington D.C.
Canada
Ottawa Toronto Vancouver
Mexico
Mexico City

Benefits Perks and Wellbeing at Scribd

*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100 paid for employees

• 12 weeks paid parental leave

• Shortterm/longterm disability plans

• 401k/RSP matching

• Onboarding stipend for home office peripherals accessories

• Learning & Development allowance

• Learning & Development programs

• Quarterly stipend for Wellness WiFi etc.

• Mental Health support & resources

• Free subscription to Scribd gift memberships for friends & family

• Referral Bonuses

• Book Benefit

• Sabbaticals

• Companywide events

• Team engagement budgets

• Vacation & Personal Days

• Paid Holidays winter break)

• Flexible Sick Time

• Volunteer Day

• Companywide Employee Resource Groups and programs that foster an inclusive and diverse workplace.

Want to learn more about life at Scribd want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing about the need for adjustments at any point in the interview process.

Scribd is committed to equal employment opportunity regardless of race color religion national origin gender sexual orientation age marital status veteran status disability status or any other characteristic protected by law. We encourage people of all backgrounds to apply and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.