Lead Web Marketing Manager
Lead Web Marketing Manager
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Job Description
One platform a whole world of opportunity
Right now the best jobs are limited to people in a handful of the worlds wealthiest cities yet brilliant people are everywhere. Driven to overturn the status quo and distribute opportunities equally around the world Oyster launched its global employment platform to help companies hire pay and care for talent anywhere.
When it comes to global employment we walk the walk. Were proof that companies dont need an office to create a highlyengaged culture. Since the companys inception in January 2020 Oyster has:
Created a fullydistributed vibrant team of 500 employees across 60 countries
Featured in Forbes having ranked #9 in Flexjobs Top 30 Companies for remote jobs
Established a diverse leadership team and an employee base thats 60 female
Achieved one of the highest employee engagement scores in its class
Raised $286 million to date with a current valuation of $1.2 billion!
B Corp status achieved in 2023
Our momentum speaks to the power of global employmentand were just getting started! If you want to change the world with Oyster and be empowered to work remotely while doing so wed love for you to apply!
The Role
Location: While this position is posted in a specific location all of Oysters positions are fully remote and you can work from home. Forever. To create the best experience for this employee and to meet the business needs this role requires you to be based within UTC5 to UTC3
Reporting to our Director of Marketing we are seeking a Lead Web Marketing Manager to own the strategy and performance of Oyster HRs web experience. This role is responsible for the ongoing evolution of Oysters website as a global growth enginespanning Webflow operations SEO conversion rate optimization web analytics and site governance. Youll collaborate crossfunctionally with brand/content product marketing partnerships design and legal to ensure our website performs at a high level for both users and the business.
The ideal candidate brings a blend of technical web skills growth marketing mindset and operational excellence with deep experience managing Webflow or similar CMS platforms and driving influenced pipeline through the website.
Key Responsibilities
Own daytoday operations and performance of the Oyster website managing roadmap priorities site governance and experience optimization across regions.
Drive the development and of Oysters web growth strategy including SEO CRO personalization and user experience improvements.
Partner closely with demand generation content and GTM ops to ensure site experiences drive qualified pipeline and align with funnel metrics.
Leverage Webflow Optimize Clearbit Reveal and other tools to create personalized highconverting experiences for priority audiences.
Lead localization and global web strategy efforts as we expand regional performance and scale international SEO.
Establish and monitor KPIs across traffic engagement conversion and influenced pipeline; translate insights into actionable experiments and updates.
Support campaign and product marketing launches with rapid iteration of landing pages and conversion flows ensuring brand consistency and accessibility.
Collaborate with engineering legal and product teams to ensure site security compliance (GDPR/CCPA) and overall site health.
Requirements
7 years in web marketing growth marketing or digital marketing rolespreferably in B2B SaaS or HRTech environments.
Proven experience owning and scaling Webflow (or similar) websites as highperforming conversionoptimized growth channels.
Expertise in SEO (onpage and technical) with familiarity using tools like Google Search Console (GSC) Ahrefs SEMRush or Screaming Frog.
Experience with CRO A/B testing platforms personalization tools (e.g. Clearbit Reveal Mutiny Clay) and analytics platforms (GA4 Looker HubSpot).
Strong project management skills with the ability to prioritize and collaborate across crossfunctional teams.
Familiarity with multiregional site structure hreflang implementation and localization workflows.
Experience working in a global distributed team environment is a plus.
Strong written and verbal communication skills with an eye for storytelling and UX.
Handson experience managing website roadmaps vendor/agency relationships and internal QA processes.
Youll also need
A reliable home internet connection (or be able to get one)
Fluent English language skills
How we work together at Oyster
Our values guide the work we do the decisions we make and the culture that makes us special. We elevate talent. We build trust. We thrive together.
Our mission is to create a more equal worldone global hire at a time. Everything we do ladders up to our missionand that doesnt just mean building software. We develop programs participate in workshops and create dedicated teams to ensure we successfully support companies and knowledge workers in this new world of work.
We embrace asynchronous communication and collaborative workand we share how we work in the Oyster Public HQ to help other global teams learn from our experiences.
How YOU work
Different countries have different statutory benefits different cultures have different norms and different people have different needs! In order to best support and encourage our diverse team weve created How YOU Work; a program of policies practices and perks to support your whole human experience as an employee at Oyster.
Work from anywhere: Oyster is a borderless HQless company. As long as your work gets done on time your team has the support they need and youre authorized to work where you live the world is truly your Oyster.
Paid time off: Were all about taking breakswe all need it. Oyster provides employees with 40 days off each year which includes public/bank holidays and vacation/holiday leave (unless your country mandates more).
Mental health support: We consider your mental health a top priority. We offer access to Plumm a mental wellbeing service to support your mental health.
Wellbeing allowance: Each month Oyster will top up your ThanksBen wallet with a wellbeing allowance. You can get pretty much anything that your heart desires! ThanksBen offers a wide array of options for spending your wellbeing allowance. Check out their benefits cataloguehere for inspiration.
Flexible parental leave: Families are created in lots of different ways. Our parental leave policy applies to all employees who are becoming parents regardless of how they become a parent. Oysters are eligible for a minimum of three months of paid parental leave and your job will be held for 12 months (or longer if required by local jurisdiction).
WFH stipend: Stipend to spend on your laptop and any other equipment you need for your home office; well get you up and running in no time!
The best jobs should be available to everyone
At Oyster we celebrate a variety of perspectives and experiences and weve intentionally built our product and our company with an inclusive global mindset. We know from experience that people from underrepresented groups often dont apply for roles they dont feel they meet all the criteria for. Were committed to elevating talent by creating a trustbased environment where we can all thrive together. So if you think you have what it takes but dont necessarily check every single box please consider applying. Wed love to hear how you might contribute to our mission and our team.
Oyster is committed to ensuring equal opportunity of employment for qualified persons with disabilities and actively fosters an inclusive work environment. If you require reasonable accommodations throughout the recruiting process please email with the subject line: Interview Accommodations.
Our available positions are published on our careers page and should you be invited to interview with us our recruitment team will only ever contact you directly from an @ email address. We will never ask you to send us money as part of a job offer. If you receive a suspicious email relating to opportunities at Oyster from any other email domainwhere someone is claiming to be a part of our recruitment team or are directed to anywhere other than to view our available jobswe encourage you to submit a report through ourCompliance and Ethics Helpline.
Required Experience:
Manager
Employment Type
Full-Time
