Head of Programming 14m FTC

PROGRAMMING STRATEGY

• Define the role of each platform and its purpose within Red Bulls owned and managed network Instagram TikTok Youtube Red Red Bull TV and others
• Own the relationships with Meta TikTok YouTube and other primary/key platform partnerships
• Lead development and direct implementation of various content forms including video text imagery animation live action and others that best utilize technology on any social media/digital platform
• Optimise channel performance and experience through scheduling customized functionalities and smooth consumer journeys. Develop activation plans cross functionally with other marketing teams
• Work closely with the Head of Red Bull Media Network and Red Bull marketing teams to integrate and measure the value and impact our content opportunities
• Build audience priorities in accordance with the Red Bull Media Network and wider Marketing teams. Provide performance and audience insights to optimise audience engagement

LEADERSHIP

• Attract lead and inspire a team of marketing specialists by creating a culture of high performance innovation and creative thinking
• Provide ongoing coaching and feedback with a formal midyear & yearend review for all direct reports
• Build resourcing plans that are efficient and effective which will drive business outcomes and keep our offering relevant and on trend to media habits of Australian consumers

GENERAL BUSINESS OPERATIONS & MANAGEMENT

• Select negotiate and oversee external creatives and publishing partners when necessary or more suitable than internal options including reviewing performance
• Develop partnerships and productive working relationships with content development teams talent culture and sports marketing communications and other related stakeholders to build/leverage networking opportunities
• Oversee the monthly forecasting and tracking procedures aligned to the annual business plan in partnership with your team and the wider Red Bull Media Network team
• Manage and oversee the assigned budget including monthly forecasting reporting and budgeting

Qualifications :

• Digital Media executive with at least 8 years of leadership experience in digital programming of channels/platforms
• Previous experience in roles in similar sized Media Networks/Departments e.g. Head of Programming Head of Digital Media Head of Social Media managing a broad network of channels
• Minimum of 3 years experience in people management
• Demonstrated experience building affinity for brands using media and content
• Expert in identifying where audiences live digitally and consume content and how to engage with them/program content against their consumption behaviour

Additional Information :

Thank you recruitment agencies we will be recruiting this role directly.

You warrant that:

• You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
• You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
• All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.

Remote Work :

No

Employment Type :

Contract