Key Account Manager Grocery Channel

BUSINESS DEVELOPMENT

Utilizes a strong understanding of relevant Grocery Channels to source viable new business opportunities to expand reach and distribution of Red Bull.

Ongoing identification of new customer opportunities lead generation sales call preparation meetings to pitch & close new business.

Strong negotiation and sales skills capable of selling to both field level and regional head offices.

Provides ongoing account maintenance and regional channel direction.

Builds clear concise and actionable recaps for Red Bull Canadas HQ.

SALES AND DISTRIBUTION STRATEGY DEVELOPMENT &

Creates bestinclass expectations with regards to distribution visibility and pricing.

Ensures new account growth plans & KPI goals are planned out by distributor by channel for each year.

Manages the monthly results vs sales targets budget and ROI.

Works with Distribution Managers (DPMs)/Distribution Partners (DPs) and Field teams on all new business opportunities to establish optimal service frequency implementation.

Clear and collaborative planning/communication between Red Bull Canadas distribution department regarding DSD routes to market.

PROMOTIONS

Identifies and outlines promotional tactics by customer and initiative.

Executes national and regional promotions across all customers.

Creates synergies between sales & marketing through coordinated sampling efforts with Field Marketing.

Participate in regional teams 360 planning/marketing direction.

DEVELOP AND SHARE BEST PRACTICES

Analyze performances identify optimizations and build recommendations.

Track and share competitors activity.

Communicates success that can be replicated by other Retail channel team members.

Participate in monthly/quarterly Grocery Channel program communication to DPMs & DPs Field teams and Red Bull Canada.

Assist DPMs in building DP capabilities across key Grocery Channel customers.

Manages and tracks results monthly for channel specific and external reporting.

Shares best practices with customers in an effort to duplicate success in similar accounts.

WAYS OF WORKING

Builds collaborative business plans with key stakeholders within the Red Bull Canada framework (Insights Field Marketing Communications Digital Marketing Sport Marketing Regulatory eCommerce).

Regular business updates and analysis with Director of Retail Sales.

Participates and drives regional data for distributor meetings in regards to Grocery Channels sales insights.

Qualifications :

3 years sales experience in OffPremise/Key Accounts/Business Development/Distribution.

Indepth knowledge of the CPG industry and trade.

Experience and success in driving new business development.

Strong selfstarter who takes initiative and has a real passion to win.

Creative solutions oriented mindset.

Exceptional communication skills including presenting negotiating and training abilities.

Strong planning and project management competencies.

Must be extremely proficient in Microsoft Excel and PowerPoint.

Bilingual in both French and English is an asset. 

Bachelors Degree required.

Additional Information :

Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age sex disability sexual orientation race religion.

Remote Work :

No

Employment Type :

Fulltime