Consumer Marketing Director Dermatology
Consumer Marketing Director Dermatology
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1 Vacancy
Job Description
The Dermatology Consumer Marketing Directors responsibility is to provide overarching leadership and direction for the consumer marketing vision strategy plans and resource investment across Atopic Dermatitis and any launch indications. Success will be measured by impact on both sales and contribution of key consumer investments on the IBTs P&L.
- Create a positive culture set a tone of ownership and accountability and have a people development mindset. Be an active voice in the IBT and embody the AbbVie ways of working
- Understand overall business trends the competitive environment and articulate consumer strategies that are integrated within the overall business and competitive context. Demonstrate ownership of strategic planning process and in collaboration with the IBT Leadership Team develop the vision strategy and financials of the business plan.
- Lead a team of up to five in prioritizing and executing integrated marketing tactics that are anchored in consumer insight aligned to brand strategies and measured with clear post launch learning
- Embody an innovation and enterprise mindset sharing ideas with organization including close collaboration with the counterpart and other consumer Immunology directors
- Manage consumer agencies across the Dermatology Franchise. Accountable for continuing to build a strong and collaborative partnership with agency partners in delivering breakthrough creative (as measured by copy testing research and inmarket performance) for key integrated multichannel campaigns (broadcast digital social content marketing) and the production of creative
- Provide direction input and feedback on media strategies and plans
Additional Key Activities:
- Partner with agency MABI CI to monitor the competitive landscape to uncover and/or validate activating consumer insight(s) to unlock strategic opportunities across the derm portfolio
- Further develop marketing and leadership capabilities across the Derm Consumer Team. Contribute to the capabilities development across Consumer Immunology
- Drive long term evolution and sustainability of each assets positioning including evaluation of pan Derm campaigns. Lead the team in the ability to translate positioning into compelling strategies tactics and communications
- Use of H2H and scientific studies where appropriate within the consumer ecosystem
- Responsible for compliance with applicable Corporate and Divisional Policies and procedures
Accountability & Scope:
The incumbent works closely with brand teams (Derm HCP Directors Immunology Consumer Marketing) outside agencies third party partners and internal functions (e.g. Media Market Research OEC Legal Medical Affairs Regulatory Affairs etc..
Qualifications :
- Basic: BA BS degree required or equivalent experience.
- Preferred: Masters degree in business preferred.
Key AbbVie Competencies:
- 10 yrs marketing experience required 5 of which specific to healthcare; 3 yrs in management.
- Proficiency commensurate with grade in the following competencies: leadership technical marketing business/financial acumen strategic thinking and agility teamwork initiative innovation integrity and communication
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Fulltime
Employment Type
Full-time
