Vice President of Marketing
Vice President of Marketing
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$ 175000 - 210000
1 Vacancy
Job Description
Job description
At Grow Progress were on a mission to empower strategists to persuade more people for good. Trusted by the biggest campaigns (Harris for President) foundations (Gates) nonprofits (Feeding America) and their marketing agencies were poised for our next growth phase with commercial clients like Amazon Lyft and CVS.
We seek a Vice President of Marketing to lead our marketing strategy to achieve this mission. This is an exciting opportunity to take a company with a cuttingedge platform and a premier customer base to the next level by unlocking its enormous value for commercial brands and strategic communications firms.
Who We Are
Grow Progress exists to improve our clients persuasion skills helping them run effective companies campaigns and causes that benefit society. We developed powerful software that allows customers to conduct scientific tests to identify the most effective messages.
We enable clients to craft messages that resonate with their audiences values leveraging the latest persuasion research to produce 200 to 500 more effective messaging. Our team of experienced campaigners software engineers and data scientists is dedicated to using evidence to enhance strategists effectiveness while fostering a fun and supportive work environment.
About the Position
As the VP of Marketing you will lead our marketing team as we continue to scale. Were seeking someone dynamic and strategic to lead our efforts across three distinct customer segments:
Politics & Advocacy: A mature market with strong brand awareness and established relationships.
Nonprofit: A developing market with moderate traction and growing brand visibility.
Commercial: A nascent market with untapped potential limited brand awareness and limited traction
If you thrive in a fastpaced environment enjoy solving complex gotomarket challenges and want to shape the future of a growing company wed love to hear from you!
What Youll Do
The VP of Marketing will create and implement the companys marketing strategy for our three customer segments. This role will ensure organizational alignment to boost brand awareness generate demand and drive revenue growth. Reporting to the Senior Vice President of Revenue the VP of Marketing will be an essential part of the executive team and influence the companys direction.
Strategic Leadership & Alignment
Develop and oversee a multichannel marketing strategy tailored to the unique needs of our customer segments.
Work with the SVP of Revenue to support the gotomarket strategy for each segment balancing brandbuilding efforts and demand generation.
Serve as the voice of marketing to the executive team collaborating with sales product customer success and operations to align goals and strategies.
Lead a process of efficient experimentation by prioritizing top challenges to solve running MVP tests of different tactics and then pivoting or scaling based on the outcome.
Ensure marketing has the budget tools and team support to execute their strategies effectively.
Partner with the SVP of Revenue and Revenue Operations to refine KPIs for each GTM segment and create reports and dashboards to ensure that marketing initiatives align with our revenue goals: Lead Generation Metrics Pipeline and Conversion Metrics MarketingQualified to SalesAccepted Conversion Rate Revenue Metrics and Activity Metrics.
Team Leadership and Development
Manage mentor and grow a highperforming marketing team including Content Marketing Brand Strategy & Public Relations Demand Generation and Product Marketing.
Foster a culture of innovation collaboration datadriven experimentation and accountability within the team.
Brand and Messaging
Establish compelling brand positioning that resonates with all three customer segments.
Enhance and protect the companys brand reputation across all segments.
Ensure success with highprofile initiatives such as product launches industry events conferences and thought leadership campaigns.
Align messaging across all marketing channels.
Product Marketing
Partner closely with the Product team to develop compelling gotomarket plans for new features and offerings.
Manage the Enablement team to create tools and resources that support the sales teams success in each market.
Market Intelligence
Conduct market research to stay ahead of industry trends customer needs and competitive dynamics across all segments.
Use insights to inform positioning pricing and strategic priorities.
Job requirements
What Youll Bring
8 years of marketing leadership experience ideally in a B2B SaaS or technologydriven company.
Proven success in leading multisegment gotomarket strategies including experience with mature and nascent markets.
Strong leadership skills with experience managing and scaling a highperforming marketing team.
Deep expertise in demand generation brand building and product marketing.
Analytical mindset with a focus on datadriven decisionmaking and ROI.
Exceptional communication and storytelling skills both internally and externally.
Handson experience in managing agencies tools and marketing technology stacks.
Entrepreneurial mindset with the ability to thrive in a fastpaced highgrowth environment.
Preferred Experience
Experience marketing to Commercial sectors bonus if also experienced with Politics & Advocacy or Nonprofits.
Familiarity with marketing analytics tools CRM platforms and marketing automation systems.
Track record of successfully launching products or services in new markets.
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Hiring Process
Phone Screen: 30 minutes) This is a short interview with our Director of People to answer some behavioral and logistical questions and a chance for you to ask questions about the position and the company.
Experience Interview 45 minutes): This will be an opportunity to share more about your professional background and the experience you have to step into this role
Behavioral Interview 50 minutes): This step involves a panel interview with team members and crossfunctional peers. All candidates will be asked the same 10 questions.
Skills Exercise 50 minutes): This is a chance to demonstrate your skills. You will be asked to follow a prompt and present it to a panel of staff.
Final Interview 30 minutes): This is a final interview with the executive leadership.
More About Grow Progress
Our culture is fun fastpaced and evidencedriven. We encourage everyone to contribute ideas even outside their expertise and strive for improvement through direct and respectful feedback. We are committed to ethical technology use and seek teammates who share this value.
Inclusion and equity are vital to our future. We address these by creating accessible products partnering with progressive organizations and ensuring transparency within our company. Through our Growing Progress DEI&B working group we aim to foster belonging and empowerment promoting a diverse team where everyone feels supported to thrive.
As an equalopportunity employer we strongly encourage applications from individuals of all backgrounds including various races ethnicities genders and abilities.
Grow Progress is committed to providing equal opportunity and reasonable accommodations for individuals with disabilities. If you need assistance during the application or interview process please contact .
Compensation: $175000 to $210000 yearly salary (depending on skills and experience) plus equity. Benefits include a 100 paid company health plan with medical dental and vision insurance a flexible PTO plan and a 401(k) with employer matching. Staff is also offered annual professional development and wellness stipends $1300 workfromhome yearly resources and access to Carrot insurance among other benefits.
Location: NYC DC or Remote
To Apply: Applications will be evaluated on a rolling note that you may not be considered for the position if you email your resume to our team directly or apply through a different site rather than our job site. No recruiters please.
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Required Experience:
Chief
Employment Type
Full Time
