ASOSEO Manager
ASOSEO Manager
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Job Description
What You Will Do
SEO Strategy & (D2C / Web)
- Lead and own Scopelys SEO strategy and to grow organic web traffic across D2C initiatives.
- Identify opportunities build roadmaps and collaborate with Product Engineering Content and Brand teams to implement scalable SEO solutions.
- Push for the right resourcing and technical prioritization needed for impactful SEO work.
- Conduct technical SEO audits keyword research onpage optimizations and linkbuilding strategies.
- Drive and manage online reputation management (ORM) projects to strengthen Scopelys presence on search engines.
- Partner with SEM leads to ensure alignment between paid and organic search strategies.
- Educate internal teams on SEO best practices industry trends and technical SEO fundamentals.
ASO Strategy & Support (Mobile Games)
- Support the ASO team by developing and executing App Store Optimization strategies across Scopelys game portfolio.
- Perform keyword analysis creative A/B testing and metadata optimization for mobile app stores (Apple App Store & Google Play Store).
- Track and report on search rankings conversion rates and organic install KPIs.
- Stay updated with app store algorithm changes and platform innovations such as Custom Store Listings Product Page Optimization and more.
- Coordinate closely with Publishing UA Product Marketing and Live Ops teams to ensure ASO strategies align with broader growth initiatives.
What Were Looking For
- 5 years of handson SEO experience ideally inhouse managing largescale or D2C SEO initiatives.
- Demonstrated success growing organic traffic significantly through strategic SEO initiatives.
- Strong technical SEO knowledge (site audits structured data indexing speed optimization etc..
- Experience working on SEM strategy and how it complements SEO efforts.
- Proven track record with online reputation management and brand protection via search.
- ASO experience in gaming or entertainment apps is a strong plus.
- Bonus: Previous work in the gaming industry or passion for games.
- Strong communicator who can advocate for SEO and educate stakeholders across disciplines.
- Fluent in English; additional languages are a plus.
About Us
Scopely is a global interactive entertainment and mobilefirst video game company home to many top awardwinning experiences such as MONOPOLY GO! Star Trek Fleet Command Stumble Guys MARVEL Strike Force and Yahtzee With Buddies among others.
Scopely creates publishes and liveoperates immersive games that empower a directedbyconsumer experience across multiple platformsfrom mobile web PC and beyond.
Founded in 2011 Scopely is fueled by a worldclass team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Companys Worlds Most Innovative Companies Scopely is a multibilliondollar business due to its ability to create longlasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia EMEA and North America and is home to many internal game development teams referred to as Scopely Studios with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion and is now an independent subsidiary of Savvy.
For more information on Scopely visit:
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Required Experience:
Manager
Employment Type
Full Time
