Junior Manager GTM - Running Cycling all genders
Junior Manager GTM - Running Cycling all genders
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Job Description
THE ROLE & THE TEAM
The Category Strategy & GTM team in collaboration with crossfunctional teams shares commercial ownership of a specific part of the business.
This team has two key responsibilities: 1 defining and translating category and sportstype strategies into actionable plans for individual and 2 leading efforts to deliver an outstanding customer experience transforming the Sports Proposition into a multispecialist offering.
By utilising datadriven insights the team makes informed decisions and works closely with other business functions to achieve commercial goals.
INCLUSIVE BY DESIGN
At Zalando our vision is to be inclusive by design. And this vision starts with our hiring we do not discriminate on the basis of gender identity sexual orientation personal expression ethnicity religious belief or disability status. You are welcome to leave out your picture age or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need so we can best support you throughout the hiring process.
our diversity & inclusion strategy: employee resource groups: WED LOVE YOU TO DO (AND LOVE DOING)
Category Strategy
As the Junior Manager Category Strategy & GTM you support the Head of Category Strategy & GTM with the development of the Zalando Running & Cycling strategies in collaboration with the crossfunctional sports type leaders in Buying Merchandising & Marketing. You support to ensure the sports type strategy aligns with the overall Sports strategy & Zalando company direction grounded in a deep understanding of Running & Cycling customer needs; taking full ownership of transforming strategy into actionable direction for each function and market. Your role involves clearly defining the steps and requirements necessary to drive the evolution toward a Running & Cycling specialist retailer.
Customer Experience Excellence
As the Junior Manager Category Strategy & GTM you are responsible for driving exceptional customer experiences for Running & Cycling working closely with crossfunctional marketing content CX & design teams. Serving as the Cycling lead and main point of contact you ensure seamless of the strategic plan across marketing and content efforts. You collaborate with the Integrated Proposition Marketing CSCC & ZMS teams to comanage the customer calendar ensuring alignment with all marketing and content initiatives. Additionally you lead the GTM plans with key brand partners and markets for the assigned sports categories overseeing the assortment selection within customerfacing content.
Customer Focus
Lead the development and management of Cycling customer profiles and insights ensuring all teams have a clear understanding of the target customer.
Drive the development and optimisation of search strategies (both onsite and offsite) turning data insights into actionable opportunities.
Category Strategy
Support the development of the Cycling strategy with the Head of Category Strategy & GTM in alignment with the Sports & Cycling Leadership Team.
Lead the translation of the Cycling strategy into actionable functional plans both annually and seasonally while carrying a supporting role on Running.
Facilitate effective communication and collaboration with Markets to ensure alignment and success.
Ensure transparency and provide insights on market share developments.
Manage and prioritise the brand category mapping ensuring alignment with overarching strategic goals.
Oversee brand visibility management ensuring that organic activities align with paid investments for maximum impact.
Customer experience excellence
Comanage the Running & Cycling customer calendar (covering seasonal commercial sports types brand paid and organic activities) with the Integrated Proposition Marketing ZMS & CSCC teams.
Serve as the Cycling lead for calendar planning across content teams (including Brand CSCC SoZ zPlus & all others) while supporting on Running.
Oversee the of all Running & Cycling contentrelated activities in alignment with the strategy and the agreedupon calendar.
Lead and implement Running & Cycling GTM plans alongside Buying counterparts with key Brand partners & Markets for the designated sports categories.
Provide guidance and support to content teams to ensure the delivery of highquality Running & Cycling content that aligns with a specialist experience.
Collaborate with marketing and content teams to develop the Running & Cycling content strategy including planning creation and .
Collaborate with marketing and content teams to foster innovation in Running & Cycling content and customer experiences introducing new formats placements and entry points.
Oversee the Running & Cycling assortment and availability planning across marketing and content teams (ePDP SoZ zPlus Invite Only Get the Look Talent Profiles ePDPs & all others).
Provide Running & Cycling insights to assist marketing and content teams with planning and executing their respective projects and workstreams.
Support the creation and development of centralised toolkits for partnerships and events such as races community events & talents.
Manage and drive the Running & Cycling Article Master Data process.
WED LOVE TO MEET YOU IF
Bachelors or masters degree in Strategy Business Development or Marketing; or an education in a similar area
You have a deep knowledge of the Sports & Cycling industry having been actively involved for 4 years
Thriving in fastpaced environments embracing collaboration and acting proactively. Organizing your workload efficiently ensuring tasks are ready on time are accurate and prioritized accordingly
You are an entrepreneurial thinker and master collaborator constantly thinking of new ideas and approaches to develop our Sports experience; bringing this to life through your strong relationships
Knowledge in MS Office Google Tools and combining the passion for numbers with fashion. Moreover you have a strong understanding for trends and products especially at Europeanmarket level
OUR OFFER
Zalando provides a range of benefits heres an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40 off fashion and beauty products sold and shipped by Zalando 30 off Zalando Lounge discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60 (or more) remote per week actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year (for Zalando SE)
Relocation assistance available (subject to prior agreement)
Family services including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Learn all about Zalando and our values here: Experience:
Manager
Employment Type
Full-Time
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