Transparent Partners is an independent consultancy that specializes in enhancing customer experiences through a marketing lens. Our goal is to identify the unique mix of data technology and operational processes that will empower brands to thrive in the ever changing marketing landscape.
Were seeking aBusiness Development & Marketing Strategistto drivelead generation strategic prospecting and business growthfor Transparent Partners. This role requires a dynamic highly organized professional who can balanceoutreach research sales strategy and marketing initiativeswhile engaging senior marketing executives.
The ideal candidate is aselfstarter with a strong sales and marketing mindset comfortable withcold outreach accountbased marketing (ABM) and innovative engagement strategies. Youll be responsible for developinghighvalue prospect lists researching companies generating qualified leads and executing marketingdriven business development efforts.
What Youll Do
Lead Generation & Prospecting:Identify and engage highvaluemarketing decisionmakersthroughcold calling email outreach and strategic engagement tactics
DataDriven Targeting:Research companies buildstrategic prospect lists and leverage insights to prioritize outreach and lead qualification
Sales & Marketing Alignment:Work closely with marketing to developaccountbased marketing (ABM) and demand generationstrategies that drive highquality leads
Networking & Events:Represent Transparent Partners atindustry events 25 travel) fostering relationships and driving lead generation efforts
Innovative Outreach Strategies:Develop and testnew engagement methodsthat capture attention and differentiate our firm from competitors
Sales Pipeline Management:Track and manage prospects through the sales funnel ensuring smooth handoffs and followups
Operational Excellence:Staysuper organized balancing multiple priorities acrosssales marketing and business development
Thought Leadership & Market Trends:Stay ahead of trends inmedia adtech martech AI and sales enablementto inform and enhance outreach strategies
Position Qualifications
58 yearsof experience insales & business development with a focus onlead generation marketing and technologydriven solutions
Strong understanding ofmedia adtech martech AI and datadriven marketing
Experience withcold outreach lead generation and hightouch executive engagement
Ability to develop and executeaccountbased marketing (ABM) and demand generationstrategies
Strong networking and relationshipbuilding skills withexecutive presence
Highly organized able tomultitask and manage competing priorities
Willingness totravel 25)to industry events and conferences
Chicagobased or willing to relocate (preferred)
$80000 $100000 a year
The final compensation within this range will be determined based on a comprehensive evaluation of the candidates relevant professional experience educational background skill set and overall alignment with the responsibilities and requirements of the role. Candidates who demonstrate significant experience specialized expertise or exceptional qualifications may be considered for compensation at the higher end of the range.
Our people and culture
At Transparent our goal is to promote an inclusive equitable and diverse environment to foster a sense of belonging. We believe that creating an inclusive environment is paramount in driving innovation creativity and value for our clients and our people. All applications will receive consideration for employment without regard to ethnicity religion gender gender identity or expression sexual orientation nationality disability age or social background.
Transparent Media Partners LLC is an Equal Opportunity employer. Personnel are chosen on the basis of ability without regard to race color religion sex national origin disability marital status or sexual orientation in accordance with federal and state law.
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