Marketing Manager
Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Job description
About The Role
As the Marketing Manager you will take full ownership of marketingfrom demand generation to product marketing content strategy and competitive intelligence. You will serve as a pivotal member of the marketing team and act as a gotocontact across the organization with access to contractor resources to execute and scale initiatives. Your main mission is to drive topoffunnel growth through compelling content case studies product launches and databacked campaigns.
This role is perfect for someone who:
Specializes in product marketing and can move fast.
Is comfortable being handson while also thinking strategically.
Knows how to create content that generates leads.
Can build and refine messaging based on customer insights.
Loves testing optimizing and iterating on marketing campaigns.
Key Responsibilities
Product Marketing
Execute on communication strategy for product launches using a tiered framework (P1 P2 P3.
Create sales enablement collateral (onepagers pitch decks battlecards case studies).
Own messaging & positioningwork with Product to refine key differentiators and pain points.
Create & maintain competitive intelligence (comparison pages objection handling guides).
Manage & optimize the website to ensure clear and compelling product positioning.
Demand Generation & Campaigns
Own all email marketing efforts including:
Product Launches
Closed/Lost Nurture Campaigns
Monthly Customer Newsletter
SegmentSpecific Updates to partners
Support on ABM (AccountBased Marketing) efforts assist in the creation of tiered lists and marketing collateral required by sales
SEO & Content Strategy
Develop and execute an SEOdriven content plan to increase organic traffic & inbound leads.
Own content production ensuring 2 highquality articles per week to increase ranking on top keywords
Track keyword rankings & backlinking efforts using SEMrush or similar tool to ensure visibility on key search terms.
Job requirements
24 years of experience in marketing preferably in B2B SaaS or tech startups.
A selfstarter who thrives in highgrowth environments you love owning the process.
Expertise in demand generation content marketing and product positioning.
A strong storyteller you can craft compelling messaging that converts.
Datadriven you use analytics to measure performance and optimize.
Comfortable working with contractors & freelancers to scale .
All done!
Your application has been successfully submitted!
Required Experience:
Manager
Employment Type
Full-Time
