Business | Grasim Birla Paints Division |
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Function: | Customer Experience |
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Position Title: | Territory Manager Painter Partnership |
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Reports to: | ASM PAPP |
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Education Qualification |
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(Chemistry)/ Diploma in Paints / Civil |
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Work Experience |
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4 6 years OF Experience in Paint Industry or any relevant industry (Construction) Required |
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Has experience with Customer / Dealer/ Painter/ Contractor Facing role Required |
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Worked in R&D team / Technical support team Preferred |
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Conducted Training programmes for painters & contractors Preferred |
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Skilled with onsite Painting / Application Preferred |
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S. No | Goal | Key Result Area | Actions / Deployment |
1 | Loyalty Program Enrolment & Painter App Usage | Coordination with Loyalty program team for enrolment & adoption of digital solutions | Enrolment of the painters on the Sparkle loyalty program KYC Painter registration and activation (along with external agencies) |
Driving Digital Adoption by enrolling downloading & driving usage of the Painter App Feedback on implementation gaps & features on the app |
Financial Inclusion Support from Government schemes to support painters on enrolment. |
2 | Community Engagement | Relationship Management with Contractors/ Painters | Relationship Management with 100150 contractors/ painters in the area |
Community engagement programs by planning events & activations. |
3 | Product Training | Coordination with applicators and contractors for training sessions at the painter academies | Product Training of painters/team etc Database update. Evolve the Training Tracker/ Calendar and incorporating training status |
Contractor/ Painter Mapping Coordination with dealers & contractors for billing & usage of ABG products |
4 | Complaint Handling & Technical Support | Technical Inspection at customer sites Dealer complaint handling (Support for the channel sales teams) | Conduct all technical inspection like surface Preparation inspection to painting progress inspection and post painting inspection for fresh and repainting sites |
100 customers to be called within 4 hours of the complaint received. 97 of the complaint visits within 2 days. 5 days resolution of 90 of the Product complaints |
Compensation on Product failure / reworks to be approved by supervisor & database maintained. Product feedback to be shared with R&D. |
5 | Focus Product Establishment | Site Sampling & Implementation of new products Business Development | Concept Testing Sampling of new products with with painter community for validation. Coordination with Marketing team for sampling & NPD. |
Planning of shop meets & product meets along with supervisor with product presentations. |
Business development Support Sales of ABG products and help convert customer sites for Contractors. Also support in upsell/ cross sell |
Audit report of the trials to be shared with the respectiveteams. |
6 | Reports | Trackers Monthly & weekly basis | Report of the potential contractors/ painters in the area along with Contractor meets conducted |
Audit Reports shared with R&D team for feedback and trends in the market |
Painter App usage report Loyalty program database update |
Customer Complaint Tracker |
Training tracker to build effective utilization of the painter academy |