Pricing Packaging Product Marketing Manager 12 Month FTC

Join the team redefining how the world experiences design.

Hey gday mabuhay kia ora hallo vtejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and coworking spaces in Brisbane Perth and Adelaide. But you have choice in where and how you work we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What youd be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun. So this will give you the flavour of the type of things youll be working on when you start but this will likely evolve.

At the moment this role is focused on:

• Lead pricing and packaging initiatives end to end including migrations pricing rollouts and the evolution of plan structures across our selfserve portfolio.
• Partner on pricing experimentation with crossfunctional teams shaping hypotheses and analysing results while leading the GTM and messaging strategy to bring those changes to life.
• Develop user and market insight through research competitive analysis and market trends to guide packaging and pricing strategy.
• Build clear strategic narratives that help internal and external stakeholders understand align with and champion pricing and packaging decisions.
• Collaborate crossfunctionally with Product Revenue Platform Sales Finance and Marketing to influence roadmaps and ensure successful rollout of pricing changes.
• Advocate for the user experience balancing monetisation goals with customer value and reducing friction in the upgrade journey.
• Play a key role in scaling Canvas monetisation strategy by building systems frameworks and playbooks that empower teams and support longterm growth.
• Contribute to Pro and Teams growth initiatives where needed especially where they intersect with packaging positioning or lifecycle strategy.

Youre probably a match if

Were looking for a sharp datadriven product marketer whos passionate about pricing strategy user experience and unlocking growth through thoughtful monetisation. Youre energised by complex crossfunctional challenges and see pricing and packaging as powerful levers to create value for both users and the business.

You thrive in ambiguity enjoy untangling messy problems and arent afraid to challenge assumptions or advocate for bold userinformed decisions. You know how to bring teams along on the journey build alignment and make big changes feel seamless and intuitive.

Wed love to hear from you if:

• You have deep experience in pricing packaging or monetisation strategy for SaaS consumer or B2B products
• Youre confident using data research and experimentation to turn insights into clear strategic recommendations
• You possess excellent strategic thinking storytelling and communication skills
• You take a collaborative approach to influencing crossfunctional teams and building alignment
• You have a strong understanding of user psychology value perception and market segmentation
• Youre comfortable navigating change and scaling in fastpaced environments
• You demonstrate clear judgment and thoughtful prioritisation across competing inputs
• Youre interested in building scalable systems frameworks or playbooks that support decisionmaking across teams
• You bring a lowego highimpact mindset and a desire to work in a supportive userfirst team.

About the team

At Canva Product Marketing sits at the heart of product and growth strategy. We turn customer insights into compelling product narratives and gotomarket strategies that drive impact across the business.

Within the Monetisation & Growth PMM team our focus is on unlocking and scaling monetisation through productled growth. We connect users to plan value through pricing packaging audience insights positioning lifecycle and GTM to fuel growth across Canvas selfserve business.

We work in close partnership with Product Product Growth Marketing Finance and Sales to define what we sell how we sell it and how we communicate value to users. Our remit spans packaging and monetisation strategy selfserve growth and activation user and market insights and GTM strategy for pricing updates packaging shifts launches and key monetisation moments.

Together were building the pricing and monetisation engine that will power Canvas next stage of growth ensuring every user can find a plan that meets their needs and delivers exceptional value.

Other stuff to know

We make hiring decisions based on your experience skills and passion as well as how you can enhance Canva and our culture. When you apply please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above we still want to hear from you!

Please note that interviews are conducted virtually.

Remote Work :

No

Employment Type :

Fulltime