The Marketing & Communications Coordinator supports marketing and communications for a designated LifePoint facility. The Coordinator is responsible for implementing marketing and communications strategies for the market working collaboratively with all hospital departments and affiliated medical groups to ensure all advertisements communications collateral materials accurately reflect and support LifePoint brand and message expectations.
Reports to: Director Marketing & Communications
Implements strategic marketing and communication plans including:
Website and social media
Internal communications (employees and physicians)
Public relations/earned media
Paid media strategies (traditional digital and CRM)
Coordination/engagement of sponsorships and in community events
Management of current project software and any other support software
Maintain digital platforms including website social media physician directory and online listings.
Serve as onsite representation of marketing and communications in meetings as needed.
Generate content for internal and external publications press releases collateral social media websites and advertising as needed.
Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity.
Support community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
Support the HSC Communications and Marketing Departments on additional projects and tasks as needed.
Minimum EducationBachelors degree in Communications Marketing Journalism Public Relations or related field Required
Required SkillsRequires critical thinking skills decisive judgment and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action. Excellent writing and editing skills needed. Public relations skills graphic design photography basic video filming and editing skills website CMS knowledge basic HTML knowledge and experience with managing social media content for brands or businesses.
Minimum Work Experience
Related Marketing Experience Preferred
Required Experience:
IC