Lifecycle Marketing Specialist - Contract
Lifecycle Marketing Specialist - Contract
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Job Description
About Upstart
Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstarts AI marketplace Upstartpowered banks and credit unions can have higher approval rates and lower loss rates across races ages and genders while simultaneously delivering the exceptional digitalfirst lending experience their customers demand. More than 80 of borrowers are approved instantly with zero documentation to upload.
Upstart is a digitalfirst company which means that most Upstarters live and work anywhere in the United States. However we also have offices in San Mateo California; Columbus Ohio; and Austin Texas.
Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart wed love to hear from you!
The Team:
Upstarts Growth team is in charge of expanding Upstarts reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on peoples financial lives.
Were looking for a midlevel Lifecycle Marketing Specialist with subject matter expertise and a strong track recordsomeone ready to take ownership and grow into the next stage of their career. As a Lifecycle Specialist at Upstart you will use owned channels like Email and SMS to guide customers through the stages of discovery activation and ultimately borrowing funds for a loan. Day to day you will plan and build out complex journeys that deepen a customers relationship with Upstart. Youll also conduct analyses to share out results draw insights and develop an optimization roadmap. This role is heavily collaborative with partners in Product Marketing Product Engineering Creative and Analytics.
How youll make an impact
- Create detailed workback schedules to launch new customer journeys aligning timelines across multiple stakeholders
- Develop strategic documentation that communicates lifecycle goals messaging frameworks and roadmaps
- Share business requirements with technical partners enabling them to define scope and build technical needs
- Write creative briefs to empower our internal Creative team to build effective Lifecycle assets
- Build complex customer journeys including email templates audience logic and segmentation splits using Salesforce Marketing Cloud and Iterable
- Analyze customer lifecycle performance against revenue conversion and engagement goals using BI tools (we use Looker and Mode)
Minimum Qualifications
- 4 years of handson experience with Salesforce Marketing Cloud specifically on a marketing team
- 2 years of building emails and journeys in Iterable or Braze
- 4 years of creating Lifecycle marketing strategies based on customer events and triggers
- Proven track record of writing marketing and/or business briefs
- A passion and aptitude for project management and collaboration with stakeholders this role is heavy on it
- Strong analytical ability this role requires a deep understanding of statistical principles. You must be able to pull data using a Business Intelligence Tool (we use Looker and Mode) and draw insights from data sets independently
Preferred Qualifications
- Youre an executor. You get a thrill from getting things done efficiently and with quality
- Youre highly organizedcomfortable working within existing processes but always looking for ways to improve them
- Youre a natural collaborator who enjoys working crossfunctionally to find solutions
- Proficiency in SQL is a plus and will give you an edge
- Ability to communicate effectively with creative and technical partners
- Past experience or a personal interest in financial lending is nice to have but not required
Position location This role is available in the following locations: Remote
Time zone requirements The team operates on the East/West/Central/Mountain time zones.
Travel requirements As a digital first company the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time inperson collaborating via regular onsites. The inperson sessions cadence varies depending on the team and role; this role is estimated to meet inperson once or twice per quarter for 24 consecutive days at a time.
This is a NonExempt position. Employees in this position are paid an hourly pay rate on a biweekly basis and are eligible to receive overtime pay for any hours worked over 40 in a work week or over 8 in a work day if required by state law.
At Upstart your base pay is one part of your total compensation package. The anticipated annualized base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic locationwith our digital first philosophy Upstart uses compensation regions that vary depending on location. Individual pay is also determined by jobrelated skills experience and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition Upstart provides employees with target bonuses equity compensation and generous benefits packages (including medical dental vision and 401k).
Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures backgrounds perspectives and experiences and know that we can only become better together.
If you require reasonable accommodation in completing an application interviewing completing any preemployment testing or otherwise participating in the employee selection process please email
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