Head of Product-Led Growth PLG

Job summary

At DigiCert were on a mission to make the digital world safer for everyone. Our cybersecurity platform protects businesses from evolving threats and we believe the path to rapid and scalable adoption lies in a worldclass productled growth strategy. Were looking for a visionary yet handsonHead of ProductLed Growth (PLG)to drive growth from within the product building acquisition activation retention and monetization loops into the heart of our platform.

As thePLG Leader you will define and drive the PLG strategy across our cybersecurity product suite. You will work crossfunctionally with Product Marketing Sales Data and Engineering teams to build seamless scalable experiences that convert users into champions and customers.

You will own and optimize the product journey to drive user acquisition engagement and expansion creating measurable business impact with a securitysavvy lens.

What you will do

• PLG Strategy &
  • Define and implement the PLG roadmap and KPIs aligned with product and business goals.
  • Build growth loops and selfserve onboarding experiences that accelerate product adoption and time to value.
  • Champion a freetopaid journey that aligns with enterprise cybersecurity buying behaviors.
• User Journey & Experience Optimization
  • Collaborate with UX and Product teams to create frictionless activation and conversion paths.
  • Develop and test inproduct messaging guides tooltips and A/B experiments.
• Metrics & Analytics
  • Own product growth metrics: activation rate engagement retention expansion conversion and CAC payback.
  • Work closely with analytics/data teams to define events dashboards and insights.
• CrossFunctional Leadership
  • Partner with Product Managers Engineering Sales Marketing and Customer Success to ensure alignment across PLG and broader GTM strategy.
  • Influence product roadmap decisions with datadriven insights and user behavior analysis.
• CustomerCentric Growth
  • Understand the cybersecurity buyer and user personas from security engineers to CISOs.
  • Identify and reduce friction unique to security tooling adoption in modern organizations.

What you will have

• 5 years of experience in PLG Growth Product Management or Product roles in B2B SaaS companies ideally in cybersecurity or developerfocused products.
• Deep understanding of productled principles SaaS metrics user acquisition funnels and growth experimentation.
• Strong crossfunctional leadership and storytelling skills.
• Experience with tools like Amplitude Mixpanel Heap Pendo or similar analytics platforms.
• Comfortable working in a fastpaced ambiguous and securitysensitive environment.

Nice to have

• Bonus: Prior experience building or marketing products for cybersecurity professionals.

Benefits

Digicert offers a competitive benefits package for all of our fulltime employees.

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws DigiCert prohibits discrimination on the basis of race or ethnicity religion color national origin sex age sexual orientation gender identity/expression veterans status status as a qualified person with a disability or genetic information. Individuals from historically underrepresented groups such as minorities women qualified person with disabilities and protected veterans are strongly encouraged to apply.

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