Product Marketing Manager VendorSpend Management

The Product Marketing Manager reports to the Director of Product Marketing. This position is responsible for the messaging and gotomarket of RealPages property operations team focused on spend and vendor management solutions in the multifamily real estate industry. This role creates compelling product messaging planning and executing gotomarket programs and educates and enables internal teams on new products and capabilities. As the expert on buyers how they buy and their purchasing criteria you will use that knowledge to empower the Product Marketing and Sales teams as we drive adoption and expansion of our solutions. The PMM will focus on multiple personas in the sourcetopay ecosystem including property management companies vendors who service the PMCs suppliers and channel partners.

PRIMARY RESPONSIBILITIES

• GotoMarket Programs: Help define plan and execute gotomarket for asetof integrated products in coordinated partnership with Product Management Marketing and Business Development / Sales teams.
• ProductStrategy Support:Be a valued partner to Product Managementin identifying and prioritizing product capabilities required to address market aroundmarket trends customer needs and industry best practices. Independently gather analyze and synthesize datato definebuyer segments and business value delivered.
• Product Messaging / Positioning: Develop succinct compelling and differentiated productmessaging supported by measurable proof points.
• Pricing and Packaging: Define evaluate and support pricing and packaging recommendations to ensure market competitiveness appropriate margin and business sustainability.
• Marketing and Sales Content: Develop and deliver highimpact assets such as presentations case studies battlecards videos web pages customer FAQs competitive positioning etc.
• Internal Enablement: Create sales customer success and vendor support training materials that cover industry trends buyer personas pain points solutions value proposition sales plays and competitive positioning.
• Marketing Strategy: Collaborate with Demand Generation developing strategies to target accounts and segments messaging and promotions to generate leads
• Competitive Intelligence: Provide an informed point of view and deliverables articulating where competition is headed or will emerge and how to winat an individual product and competitor level.
• Buying / Sales Cycle Analysis: Blueprint the buyers journey and personas and map decisions/information needs at each stage.
• Subject Matter Expertise: Serve as a subject matter expert on your products and buyers in support of marketing and sales programs.
• Product MarketingExpertise:Indepth understanding of internal processes and expectations to ensure uninterrupted and smooth delivery of launches and support functions.

QUALIFICATIONS

• 5 years experience in B2B software product marketing.
• Experience marketing software solutions in one or more of the following software segments is highly desirable: multifamily property management spend management purchasing procurement procuretopay invoice processing accounting/finance digital payments vendor management compliance or related areas.
• Background in product management sales engineeringcustomer success implementation or software engineering is a plus.
• Pragmatic Institute Product Marketing certification is a plus.
• Bachelors degree in marketing business computer/information science or related disciplines.
• MBA is a plus but not required

KNOWLEDGE/SKILLS/ABILITIES

• Excellent writing skills with the ability to independently create compelling marketing content without editing assistance.
• Creative storyteller that can craft elegant and compelling messages for complex products and succinctly explain complex ideas.
• Strong analytical mind skilled in assessing problems and making recommendations supported by data.
• Assertive and persuasive personality that can confidently take a seat at the table and be a full thought partner (not just an order taker) with others regardless of title.
• Deep understanding of B2B sales processes and how best to support sales teams and equip them for success.
• Pragmatic selfstarter that is outcomesoriented and can juggle multiple work streams.
• Very strong project management skills with the ability create drive and manage detailed multirole projects with ontime delivery and regular communication.
• Ability to leadand influencecrossfunctional teams effectively to deliver required results.
• Excellent collaborator that values relationships and takes pride in helping others succeed and bridging the gap between people and teams.
• Passion for growth excellence and continuous improvement of existing processes. #LIJL1 #LIREMOTE

Physical Demands and Working Conditions

While performing the duties of this job the employee is occasionally required to stand; walk; sit; use hands to finger handle or feel objects tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word. May be required to sit and/or stand for long periods of time. Specific vision abilities required by this job include close vision distance vision color vision peripheral vision depth perception and ability to adjust focus. May be required to lift or move 10 pounds.

Required Experience:

Manager