Team Lead Product Marketing

The Company Youll Join

Carta connects founders investors and limited partners through worldclass software purposebuilt for everyone in venture capital private equity and private credit.

Cartas fund administration platform supports nearly 7000 funds and SPVs representing $150B in assets under administration in venture capital and private equity. Trusted by more than 40000 companies Carta also helps private businesses in over 160 countries manage their cap tables valuations taxes equity programs compensation and more.

Together Carta is creating the endtoend ERP platform for private markets. Traditional ERP solutions dont work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that its a new category of software to make private markets look more like public markets a connected ERP for private capital.

For more information about our offices and culture check out our Carta careers page.

The Problems Youll Solve

This is a foundational role on our Product Marketing team covering three different product lines at Carta: our cap table business fund administration business and also our recent acquisition of Tactyc an analytics tool. You will be working closely with Product Managers Designers and other product marketers building for the Carta ecosystem of startup founders and their private equity investors. Problems you will tackle include:

• Defining Cartas market positioning within the Private Markets space.
• Crafting Cartas product narratives that support the overall brand strategy.
• Collaborating with cross functional partners to ensure that customer feedback is integrated into the product roadmap.
• Building compelling go to market strategies for new products successfully activating internal teams to bring your vision to life.
• Conducting customer interviews and gathering feedback to understand pain points and customer needs which can inform product development and marketing strategies.
• Driving awareness and adoption of Carta products and services.

The Team Youll Work With

Over 40000 startups have grown on Carta from issuing equity to their first hires all the way to running their first liquidity event. The product marketing team at Carta is the driving force behind getting products to market: we love connecting users with products and experiences they love.

The ultimate role of a product marketer at Carta is to function as the connective tissue between internal teams (Product Engineering Design and GTM teams) and Carta customers. As a product marketing leader you are the voice of the customer to our product teams and the voice of the product to customers.

Our team is focused on three things:

• Improving roadmaps by creating feedback loops from customers to product teams
• Driving adoption and utilization of new & existing features
• Aligning and enabling internal sales marketing and service delivery teams to tell the right story about Cartas products

About You

A successful Team Lead Product Marketing for this role would likely have:

• At least 10 years of product marketing experience
• Relevant fintech experience in the private markets ecosystem
• Experience as a people manager with multiple direct reports
• Motivation to work collaboratively in a fastpaced everchanging environment
• Taken products and teams from zero to one
• Creative problem solving skills. Someone who can diagnose problems isolate them into their component parts and drive towards creative solutions
• Excellent communication skills with the ability to distill complex thoughts and strategies into simple actionable recommendations especially to executives

Salary

Cartas compensation package includes a market competitive salary equity for all full time roles exceptional benefits and for applicable roles commissions plans. Our minimum cash compensation (salary commission if applicable) range for this role is:

• $166400 $208000 salary in San Francisco CA; New York NY
• $158080 $197600 salary in Seattle WA

Final offers may vary from the amount listed based on geography candidate experience and expertise and other factors.

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed please connect with the talent partner via email.
• Carta uses EVerify in the United States for employment authorization. See the EVerify and Department of Justice websites for more details.
• For information on our data privacy policies seePrivacyCA Candidate Privacy and Brazil Transparency Report.
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