Marketing Director
Marketing Director
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$ 150000 - 175000
1 Vacancy
Job Description
The Role
WTW transforms the tomorrows of our clients and their employees as a leading global people risk and capital company. The role of marketing at WTW is twofold: to support the companys growth and revenue goals and to protect and promote a consistent global brand.
In this position you will support the Work & Rewards business which provides organizations with compensation and career data insights advice and tools to structure jobs and reward performance. Work & Rewards (W&R) is one of the seven businesses within the Health Wealth & Career (HWC) segment. This role will specifically support the Work Rewards & Careers and Executive Compensation and Board Advisory practices within Work & Rewards. The role will report to the Global Head of HWC Marketing.
Successful candidates must demonstrate business acumen relevant experience with marketing tools and related content and have excellent project management communication and team skills. To be effective the candidate will collaborate closely with marketing and business colleagues in an intellectually challenging yet supportive environment.
Note: Employmentbased nonimmigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.
WTW transforms the tomorrows of our clients and their employees as a leading global people risk and capital company. The role of marketing at WTW is twofold: to support the companys growth and revenue goals and to protect and promote a consistent global brand.
Qualifications
Tasks
- Develop and execute strategic integrated and aligned marketing plans to support the growth of the Work & Rewards business globally by collaborating with business leaders to align marketing initiatives with business priorities product/service offerings and target markets.
- Develop strategic approach for elevating the W&R brand particularly with Board of Directors Chief Human Resources Officers and Heads of Total Rewards.
- Develop strategic approach for driving sales
- In close partnership with W&R leaders refine strategic marketing plans throughout the year based on market dynamics emerging trends and performance metrics.
- Collaborate with the regional marketing team to assemble projects teams in each region who will execute projects
- Work with crossfunctional project teams including creative digital and sales to develop and deliver campaign concepts messaging and assets that resonate with the target audience including:
Digital marketing website content email marketing social media online advertising and SEO/SEM
Marketing content (e.g. research reports brochures case studies whitepapers presentations) ensuring consistency and alignment with brand guidelines.
Event management such as conferences seminars webinars and networking events - Monitor and analyze marketing performance metrics including lead generation conversion rates website traffic and ROI to measure and optimize the effectiveness of marketing campaigns.
- Manage to the overall W&R marketing budget and accurately report on global marketing spend to key stakeholders.
- Stay current with competitive landscape industry best practices emerging trends and innovative marketing techniques to continuously improve and evolve marketing strategies and tactics.
The Requirements
- Resultsoriented mindset with a commitment to and track record of driving business growth through integrated marketing campaigns.
- Strategic thinker with the ability to develop innovative campaign strategies that drive brand awareness engagement and conversion across multiple channels including digital social media email content marketing events and traditional media.
- Creative thinker with a passion for storytelling and ability to craft compelling content that resonates with target audiences.
- Strong analytical skills and proficiency in marketing analytics tools and platforms to track performance analyze results and derive actionable insights to optimize campaigns.
- Excellent communication and presentation skills Detailoriented and organized able to manage multiple projects simultaneously and prioritize tasks in a fastpaced environment.
- Excellent leadership and management skills with the ability to consult with senior leaders inspire and motivate colleagues.
- Commitment to and demonstration of WTW values: client focus teamwork integrity respect and excellence
- Extensive marketing experience including in digital marking is essential ideally gained within a professional services HR technology or B2B environment.
- Bachelors degree in marketing communications business administration or a related field.
Compensation
The base salary compensation range being offered for this role is $USD per year. This role is also eligible for an annual shortterm incentive bonus.
Company Benefits
WTW provides a competitive benefit package which includes the following (eligibility requirements apply):
- Health and Welfare Benefits:Medical (including prescription coverage) Dental Vision Health Savings Account Commuter Account Health Care and Dependent Care Flexible Spending Accounts Group Accident Group Critical Illness Life Insurance AD&D Group Legal Identify Theft Protection Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
- Leave Benefits:Paid Holidays Annual Paid Time Off (includes paid state /local paid leave where required) ShortTerm Disability LongTerm Disability Other Leaves (e.g. Bereavement FMLA ADA Jury Duty Military Leave and Parental and Adoption Leave)
- Retirement Benefits:Contributory pension plan and Savings Plan 401k). Certain senior level roles may also be eligible for nonqualified Deferred Compensation and Deferred Savings Plans.
Required Experience:
Director
Employment Type
Full-Time
