Digital Media Specialist
Digital Media Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Remote Optional Full Time Exempt
About the Company
Founded in 2005 Advantage The Authority Company provides authority publishing authority media and marketing and authority consulting services for CEOs entrepreneurs and leaders around the globe.
Advantages Authority Publishing group is one of the most respected independent nonfiction book publishers globally. Consisting of marquee brands Forbes Books SXSW Books Entrepreneur Books and Advantage Books Advantages Authority Publishing group exclusively publishes CEOs entrepreneurs and leaders who are best in business. What began in the spare bedroom of Founder Adam Wittys home now supports and publishes over 2500 authorities in 44 U.S. states and 17 countries.
Advantages compelling vision comprehensive strategy and relentless focus on implementation are dedicated to serving CEOs entrepreneurs and leaders. With a strong emphasis on fostering growth and authority for its clients the company creates an environment where innovation and impact thrive. If youre excited to be part of a winning team Advantage offers an excellent opportunity to advance your career while contributing to the success of influential leaders and businesses. We offer a dynamic growthoriented environment where innovation thrives.
Position Overview
We are seeking a strategic and creative Digital Media Specialist to elevate the digital presence of our highperforming clientsexecutives entrepreneurs and thought leaders. This role combines handson with bigpicture strategy to drive visibility engagement and influence primarily through social media as well as SEO digital advertising email and branding.
As a trusted advisor and digital strategist the Digital Media Specialist will audit existing digital footprints craft shortform content and execute campaigns that unify web social email and advertising channels. They will deliver tailored recommendations and manage endtoend executionfrom SEO research and analytics reporting to email marketing and social media content planning.
This crossfunctional role requires collaboration with internal teams including content strategists graphic designers and web developers to ensure each campaign aligns with Member goals and brand voice. Responsibilities include direct communication with Members to align on strategy and timing developing content calendars executing and optimizing social strategies managing email campaigns and reporting on performance insights. The role also covers paid campaign management across platforms like LinkedIn Facebook and Instagram.
The ideal candidate is a proactive organized digital marketer with a passion for personal branding and a strong grasp of digital tools and tactics. They thrive in fastpaced environments adapt quickly to shifting priorities and bring both strategic thinking and meticulous to every project requiring no micromanagement.
Expected Outcomes
- Lead as a Digital Marketing Expert and Strategic Partner: Consistently deliver innovative datadriven strategies and campaigns that enhance Member visibility and impact via social media websites email campaigns and digital advertising. Success will be measured by campaign performance (digital ad average CPC of $0.70 social post engagement rate of 4 and web traffic above industry average) and Member satisfaction.
- Continuously Evolve Digital Media Services: Stay ahead of trends tools and best practices to improve existing offerings and introduce new highimpact solutions that meet Members changing needs.
- Foster Exceptional Member Experience and Retention: Provide Raving Fan service through proactive communication trusted guidance and strong relationshipbuilding. Support reduction in digital Member churn to <30 and support $1.7M in media client renewals in 2025. Contribute to internal training and process improvements to support a highperforming detailoriented team culture.
- Oversee 15 Concurrent Campaigns: Effectively manage multiple campaigns while developing smart data collection and segmentation strategies to inform ongoing optimization and personalization. Recognize areas of opportunity to suggest shifts in strategy and alternate services to achieve maximum impact.
Key Competencies
- Executive Presence: A confident articulate communicatorboth written and verbalwho presents with poise and professionalism to internal teams Clevel clients and prospects alike.
- Adaptability: Thrives in dynamic environments quickly adjusts to shifting priorities and navigates complexity with ease.
- Operational Excellence: Continuously seeks opportunities to streamline processes and improve efficiency without compromising quality.
- Strategic Thinking: Curious and creative with a drive to improve outcomes. Regularly brings fresh innovative digital marketing ideas to the table and knows how to align them with Member goals.
- Organization & Planning: Highly organized and detailoriented. Excels at managing budgets setting priorities forecasting objectives and tracking progress.
- Proactivity: Anticipates needs takes initiative and approaches challenges with a solutionfirst mindset.
- Strong Work Ethic: Delivers highquality work with urgency and care. Meets deadlines checks every detail and maintains a positive serviceoriented attitude.
Skills and Experience
Required:
- Experience in a digital media social media or similar role preferably with a focus on publishing thought leadership or community engagement; agency experience required.
- Proven clientfacing experience guiding clients through multiplatform social media content strategies integrated email campaigns and digital advertising campaigns with a passion for delivering highquality proactive service.
- Demonstrated success in developing innovative digital campaigns that drive measurable results including follower growth high post engagement email open rates optimal ad performance and web traffic.
- Proficiency in key digital marketing tools and platforms including Mailchimp (or similar CRM) Google Analytics Canva Agency Analytics and Semrush (or comparable SEO tools).
- Deep understanding of content marketing customer journey strategy SEO and email/database marketing best practicesincluding deployment testing deliverability and performance analysis.
- Strong marketing copywriting and editing skills particularly for social media and email. Samples will be requested.
- Proficient with the full Google Workspace (Docs Sheets Slides and Drive).
- Bachelors degree in marketing communications or related field.
Preferred:
- Experience working with data and A/B testing across social media digital advertising and web analytics.
- Skilled in developing and optimizing digital ad campaigns from concept through .
- Familiarity with or similar project management platforms.
Reporting Structure
This role reports directly to the Director of Digital Strategy.
Work Environment
We prefer a candidate based in Charleston SC who can work in our downtown office two days per week. However we welcome remote candidates and are excited to explore talent beyond our local area. Nonlocal hires will be expected to travel periodically to our Charleston headquarters to collaborate with the core team and stay engaged with our company culture.
Physical Demands
- Regularly sit stand and use hands to operate a computer keyboard and phone.
- Visual acuity is necessary for reviewing materials and computer work.
- Must be able to sit for extended periods while completing tasks
Benefits
Advantage offers a comprehensive benefits package with a focus on career development and advancement.
- Generous Vacation/PTO policies.
- Medical Dental and Vision plans (eligibility begins the first of the month after 30 days).
- A 401(k) plan with company contributions.
- Additional benefits available after 90 days of employment to support your wellbeing and professional development.
Advantage The Authority Company is known for its exceptional workplace culture and values the dedication and hard work of its team members. We create an environment where employees can build rewarding fulfilling careers.
Required Experience:
Manager
Employment Type
Full-Time
