Marketing Manager
Marketing Manager
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Job Description
Job Purpose
To develop a distinctive marketing strategy in line with the Brand vision and positioning through focused consumer insights effective communication of brand expression and PR activities to build and strengthen the Brand Equity.
Job Context & Major Challenges
an Footwear brand in a cluttered market that resonates with the evolving target consumers.
and communicating Positioning of brand present across diverse categories yet
connected to Mother brand.
and continuously track evolving consumer needs through multiple sources including appropriate research interventions
with multiple agencies under strict timelines ensuring quality delivery.
functional accountability and coordination with number of teams internally like retail VM brand projects etc.
and implement the activities within budget with high expectations on delivery front
Gather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan
Media plan effectiveness wrt reach and frequency
Annual Brand Plan Process efficiency
Build Marketing Plans and Budget for executing on agreed objectives
Innovate in marketing to build marketing cost efficiencies
Consumer Insights Management efficiency Eg: quality of Consumer panel Forum findings report/ Consumer research & analysis Reports)
Define & maintain relevance of the value dimension of the brand both tangible & intangibles
Set Up a tracking system to periodically monitor and provide feedback to the creative team on Desired vs. Actual Brand Positioning
Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria
Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brands Point of View
Ensure efficient Media Planning & Buying
Understand triggers influencing buying buying process and shopping behavior
Monitor Sales from new developments/innovations in current category or a new category
War on Costs
Required Experience:
Manager
Employment Type
Full Time
