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You will be updated with latest job alerts via emailCoastline Equipment is a leading John Deere Construction and Forestry dealer with locations in Southern California Nevada and Idaho. Coastline provides worldclass equipment solutions from John Deere Wirtgen and Topcon. At their 12 locations Coastline delivers bestinclass equipment parts service and technology solutions for customers. Our team of experts is driven to meet the needs of our customers both where they are today and where they are going tomorrow.
The team at Coastline is looking to hire a Creative Content Strategist at their Long Beach corporate headquarters and look to find an enthusiastic candidate to round out the team.
Purpose:
As a Creative Content Strategist you will be responsible for developing and executing content strategies that engage and inform our target audience. You will create highquality content that supports our marketing goals and enhances our brand presence. Your role will involve collaborating with various teams to produce compelling content that drives lead generation and customer engagement.
Key Responsibilities
Content Strategy Development: Develop and implement content strategies for B2B marketing campaigns. Align content with overall marketing goals and strategies.
Content Creation: Create engaging and informative content (blog posts customer stories newsletters social media posts) compelling social media content (graphics videos written copy) and podcast series.
Research and Analysis: Conduct research to understand industry trends customer needs and competitive landscape. Use marketing analytics to collect and analyze data from various sources (social media website metrics).
SEO Optimization: Optimize content for SEO to improve search engine rankings and drive organic traffic.
Social Media Management: Manage and maintain social media accounts across various platforms (Instagram Facebook LinkedIn). Monitor social media trends and stay up to date with industry best practices. Oversee the scheduling of posts across different social media channels.
Collaboration and Coordination: Collaborate with the marketing team and sales team to create content that supports lead generation and sales efforts. Assist with marketing projects and coordinate promotional events or digital campaigns.
Creative Development: Brainstorm creative ideas for advertising campaigns.
Hourly