Digital Marketing Specialist Institutional Marketing
Digital Marketing Specialist Institutional Marketing
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$ 67500 - 111500
1 Vacancy
Job Description
About Northern Trust:
Northern Trust a Fortune 500 company is a globally recognized awardwinning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the worlds most successful individuals families and institutions by remaining true to our enduring principles of service expertise and integrity. With more than 130 years of financial experience and over 22000 partners we serve the worlds most sophisticated clients using leading technology and exceptional service.
Role/ Department: Digital Marketing Specialist/Institutional Marketing (Asset Servicing)
Northern Trust Asset Servicing Marketing is seeking a passionate resultsdriven and digital savvy marketer to join our team in a role focused on elevating our brand through compelling digital content and social media strategies. This person will play a critical role in driving brand awareness and product consideration by developing and implementing comprehensive digital marketing strategies supporting Northern Trusts Institutional business. We seek proactive energetic team members who value collaboration and can think both strategically creatively and tactically.
This marketing professional will play a key role in driving the business towards a more sophisticated crosschannel B2B digital marketing approach. This includes developing the strategy planning and performance and reporting for digital marketing efforts including channel management for: LinkedIn (paid and organic) podcast strategy management and paid media/advertising web management email marketing and more.
This role will be responsible for managing our podcast leveraging paid and organic social media efforts and driving digital engagement. You will also work crossfunctionally between marketing and creative development to support global marketing campaigns/programs as well. This role is heavily comprised of digital marketing digital ops and digital strategy including some additional project management support across multichannel marketing campaigns and programs.
The key responsibilities of the role include:
Works with the other members of the global channel and product marketing team to develop and execute digitalfirst campaigns
Works with necessary marketing teams to provide digital social media and campaign reporting back to the business
Plan and execute paid and organic LinkedIn campaigns including strategy development oversight creative and performance tracking/optimization
Manage Hootsuite Amplify to scale employee advocacy program
Collaborate with content creative and digital ops teams to ensure a consistent brand voice and message and fuel / manage digital editorial calendar
Own the endtoend production and promotion of our podcast including scheduling publishing content amplification promotion vendor management more
Works with our marketing automation tool to manage email marketing programs multitouch programs digital newsletters etc.
Work with digital enterprise CoE across website strategy management web content implementation and largescale enterprise web initiatives including assisting with website updates digital content projects ensuring alignment with overall marketing goals
Operates independently and proactively meets deliverables and deadlines
Partners on other marketing projects for all areas of the business and collaborate with all business and marketing peers on marketing efforts as assigned ensuring effective collaboration on enterprisewide initiatives
Monitor digital trends and recommend new approaches to keep our strategy fresh and effective
Skills/ Qualifications:
35 years of experience in marketing advertising digital marketing or social media in a B2B or financial services setting
Strong understanding of social media (LinkedIn) and content best practices
Knowledge of marketing concepts and experience executing across marketing campaigns
Highly organized with ability to handle multiple projects independently
Familiar with Hootsuite GA CMS Platforms a plus
Resultsdriven highperforming individual with excellent planning skills and attention to detail
Strong written/oral communication and interpersonal relationship skills
Strong project management skills
Proficient with Microsoft office tools PPT Excel Word
Working Model: Hybrid #LIHybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need and the successful candidate will spend their time between working in the office and working from home.
Salary Range:
$USDSalary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits 401k and pension) health and welfare benefits (medical dental vision spending accounts and disability) paid time off parental and caregiver leave life & accident insurance and other voluntary and wellbeing benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.
Working with Us:
As a Northern Trust partner greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged senior leaders are accessible and you can take pride in working for a company committed to assisting the communities we serve!Join a workplace with a greater purpose.
Wed love to learn more about how your interests and experience could be a fit with one of the worlds most admired and sustainable companies! Build your career with us andapply today.#MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process please email our HR Service Center at .
We hope youre excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
