Director of Marketing
Director of Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Overview
Job Summary
The role is responsible for defining and implementing the worldwide marketing strategy and plans for the assigned product line. This includes developing short medium and longterm marketing strategies defining objectives policies and programs for global marketing activities. The position involves planning directing and coordinating marketing efforts to achieve company goals and providing advice to the Vice President of Worldwide Marketing on marketing matters.
Responsibilities
Key Accountabilities
- Develop global marketing strategies for Werfen products to enhance market share and profitability.
- Define the product mix and manage the product life cycle for the business line.
- Direct and coordinate activities of the Worldwide Marketing organization to achieve objectives and sales goals.
- Promote competitive product analysis and market research to identify and assess opportunities.
- Monitor competitive pricing and recommend changes in pricing policies terms and conditions of sales.
- Oversee customer satisfaction regarding the quality and quantity of services provided.
- Manage advertising and promotional activities.
- Prepare and manage the department budget.
- Facilitate communication of product information to the commercial organization Werfen affiliates and distributors.
- Coordinate crossdepartmental activities to ensure product quality performance and customer satisfaction.
- Ensure that all marketing and commercial leaders are adequately trained to perform their roles effectively.
- Performs other duties and responsibilities as assigned.
- Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Budget Managed (if applicable):
- To be determined (TBD)
Internal Networking/Key Relationships:
- Regular interaction with members of Worldwide Marketing and Service the commercial organization R&D Medical RA/QA Operations Finance Legal and key opinion leaders in the relevant field.
Skills & Capabilities:
- Selfmotivated with the ability to work independently.
- Strong collaboration skills.
- Customerfocused with a strong orientation towards customer satisfaction.
- Detailoriented and highly organized.
- Excellent communication skills.
Travel Requirements:
- Up to 25 of the time
Qualifications
Min Knowledge & Experience required for the position:
- Bachelors degree in Business Marketing or Communications or a related discipline
- Minimum of 10 years experience in the diagnostics industry as a Product Manager Marketing Manager or Sales Manager
Required Experience:
Director
Employment Type
Full-Time
