Manager Lifecycle Marketing and Automation
Manager Lifecycle Marketing and Automation
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Work location:
Home Office 1303 Yonge StCity:
TorontoWhat you will do:
Reporting to Senior Manager Lifecycle Marketing you will lead the and optimization of our email push notification and inapp messaging programs. This role will be responsible for developing a unified customer engagement strategy that aligns with our loyalty objectives and business goals ensuring a seamless and personalized customer experience.
This is a hybrid position 3 days in the office). Office location is 1303 Yonge Street Toronto.
Responsibilities:
- Lead the endtoend of email push and inapp campaigns ensuring seamless strategy creative development deployment and reporting.
- Oversee and manage the campaign calendar to optimize messaging cadence prevent audience fatigue and maximize impact across channels.
- Implement and refine segmentation strategies to ensure precise targeting for batch triggered and eventbased campaigns.
- Build test and optimize templates within Adobe Experience Platform leveraging dynamic content and scripting for enhanced personalization.
- Edit and troubleshoot HTML email templates to ensure mobile responsiveness and crossclient compatibility.
- Analyze and report on campaign performance tracking engagement metrics and driving continuous improvement through A/B and multivariate testing.
Qualifications:
- Postsecondary education in a related field (Marketing Digital Marketing Project Management or equivalent).
- Considerable experience in email push or lifecycle marketing preferably in a datadriven environment.
- Proficiency in HTML for email with handson experience editing and troubleshooting email templates.
- Experience managing crosschannel marketing campaigns including email push notifications and inapp messaging.
- Knowledge of Adobe Experience Platform and a strong understanding of email marketing fundamentals including segmentation personalization deliverability best practices and compliance regulations (e.g. CASL).
- Familiarity with email marketing analytics tools (e.g. Adobe Analytics) to track performance generate insights and optimize campaigns.
- Understanding of push notification and inapp messaging best practices including optin strategies frequency capping and personalization.
Inclusion & Diversity
Cineplex its subsidiaries and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverseworkforce. We encourageand welcomeapplications from all intersectional walks of collective sum of our individual differences experiences knowledge innovation selfexpression uniquecapabilitiesand talent represents a significant part of our culture. By valuing a diverse workforceweenforce hiring practices that are fair and equitable.
Accessibility
We are committed to improving access and opportunities for all individuals including those with disabilities by identifying and removing barriers that may prevent inhibit or restrict their access to employment oporunities. If you require accommodation at any stage of our hiring process (application interviews assessments and placement) please contact us ator via email at .
While we appreciate all interest only those candidates selected for an interview will be contacted.
Required Experience:
Manager
Employment Type
Full-Time
