Performance Marketing Specialist
Performance Marketing Specialist
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Job Description
JOB DESCRIPTION
Calling all originals: At Levi Strauss & Co. you can be yourself and be part of something bigger. Were a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit and your future.
About the Role
Were looking for a datadriven and innovative Performance Marketing Specialist to join our European performance marketing team. Youll support the Demand Capture (DC) activity for across Europe driving revenue through multiple paid acquisition channels including Paid Search Affiliates Paid Social and other relevant tactics.
You will play an important part in developing and executing the performance marketing financial plan delivering traffic and revenue targets across the region and collaborating with crossfunctional teams to align media efforts and enhance the consumer experience.
Main Responsibilities
Paid Media & Demand Generation
Support the build and delivery of Ecommerces Annual Financial Plan (AFP) and quarterly forecasts.
Generate traffic and demand revenue through paid media channels.
Define optimal channel mix in collaboration with the Performance Marketing and Trading teams.
Set up and manage testing plans with the Media Agency for Search Engine Marketing (SEM).
Reporting & Analysis
Analyse performance data benchmark marketing initiatives and generate reports for internal stakeholders.
Present performance results insights and trends to wider business teams in a valuedriven format.
Perform strategic analysis using internal and external data sources to support decisionmaking.
Support delivery of Joint Business Plans (JBPs) with media partners such as Google Meta and others.
Provide performance media data for MMM (Marketing Mix Modelling) projects and evaluate findings to optimize spend.
Crossfunctional Collaboration
Work with Brand Marketing Creative and teams to ensure alignment across all marketing channels and initiatives.
Collaborate with Ecom Operations and Site Merchandising to align investment strategies with the commercial calendar and promotional campaigns (e.g. MSS EOSS BF).
Drive campaign integration across brand and performance media to deliver a seamless customer experience.
Manage asset creation and coordination between agencies internal teams and creative partners.
Agency & Partner Management
Be the main contact for media agencies; lead briefings and guide internal initiatives.
Challenge and support media partners to deliver on AFP targets.
Educate team members within the Europe Cluster and Brand Marketing teams on demand capture activities and market trends.
About You
Passionate about performance media with a growth mindset and a desire to challenge the status quo.
Proven experience in a performance marketing role.
Analytical and datadriven mindset; comfortable using tools like Adobe Analytics.
Effective at working crossfunctionally and managing priorities in a complex matrixed environment.
Experienced in agency collaboration reporting and performance optimization.
Experience with developing insights and recommendations to inform business strategies.
This is a hybrid role based in our Central London office. Office attendance is typically 23 days per week (Tuesday to Thursday) with some flexibility based on business needs.
LS&Co. is an affirmative action and equal employment opportunity welcome and value people from diverse cultures backgrounds and experiences to make LS&Co. a collective success.
#LIHybrid
LOCATION
London United KingdomFULL TIME/PART TIME
Full timeCurrent LS&Co Employees apply via your Workday account.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
