Associate Analyst
Associate Analyst
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Job Description
Senior Manager Social Insights and Analytics Dallas
Golin is seeking an Insights and Analytics Senior Manager to join our Dallas office. This is an awesome opportunity for anyone who loves to solve problems make strategic recommendations and consult on digital and earned media campaigns to join Golin and have an immediate impact.
For this specific role you should have a skillset that includes several analyticsrelated competencies. But if youre missing something we can teach you. At the Senior Manager level youve already spent time in the back end of Facebook pulling organic and paid data from Business Manager and Ads Reporting. Pulling your own data is something you should be comfortable doing even if you dont do it every day.
This role is about connecting the dots between something you saw in Twitter Analytics a finding from Instagram and a trend from your favorite brand on social. Its about looking at media coverage and understanding whats working and whats not. Then you need to use your findings to make a strategic recommendation for Golin clients.
From there you have to sell it. In a lot of ways the internal Golin team is both your ally and your client. You have to make them believe in the recommendations that you are making. This can take the form of a quick but wellinformed email a meeting on Teams or a formal presentation deck with cool visualizations that help tell your story. Thats why our ideal candidate not only has an interest in how social media and earned media campaigns tick but at the core is a great marketer and is a must.
Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin and we are focused on establishing a culture that is intentionally inclusive potently diverse and uncompromisingly equitable.
Our expertise ranges from brandbuilding and cutting edge digital content to corporate reputation healthcare advocacy and measurement. Golin aligns earnedfirst datadriven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG retail food healthcare technology and consumer service companies in the world.
Named PR Weeks Global Agency of the Year for two years running and winner of a 2019 Gold Cannes Lion we tend to Go All In in everything we do. Were especially committed to going all in for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers unlimited time off enhanced family care generous health and wellness benefits the ability to work from anywhere one day a week and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do!
Sound like you want to Go All In with us Here are the details:
What Youll Do:
Each day will be dynamic and full of strategic decisions constantly changing priorities and creative discovery. You will be accountable to:
- Own insights and analytics campaigns directing multiple analysts to deliver awardwinning client work on time and on budget
- Serve as a creative analytical mind on the team to provide strategic recommendations for developing and improving social media and earned media campaigns
- Use web and social media analytics platforms to measure campaign success and provide databacked recommendations for optimization
- Use Excel to the max analyzing media coverage for trends and patterns that inform recommended actions
- Serve as a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques such as social listening to help support business objectives advance storytelling and drive engagement
- Work closely with other junior and senior team members to compile synthesize and analyze data sets. As well as assisting with report creation and presenting to the client.
- Understand client background and needs including general business strategy industry issues products and services key customers and competitors in the marketplace
- Understand social channels and identify emerging opportunities for a diverse client set
To Qualify You Must Possess at least 50 of the list:
- Coursework in some form of marketing analysis journalism PR mathematics statistics and/or social science is preferred
- Basic understanding of principles of communications digital marketing and news media
- Strong verbal and written communication organizational and timemanagement
- Experience working with or interest in data visualization tools and creative ways to display information
- Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends
- Show enthusiasm passion and curiosity about digital/social/earned media analytics
- Possess critical thinking and problemsolving skills
- Know how to prioritize and be adaptive to change
- Be highly motivated and eager to learn
Requirements:
- You must have your Bachelors degree
- 58 years of experience in digital analytics market research or related field; agency experience preferred
- Experience with social media measurement including organic and paid data analysis from Facebook Instagram Twitter LinkedIn TikTok YouTube and Pinterest. You should know your way around Business Manager and be able to take that data and turn it into a digital strategy.
- You must have knowledge and be comfortable working in Microsoft Office tools specifically Excel. You must know what a Pivot Table is and know how to use it.
Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon among other factors: a candidates skills qualifications and experience; actual ranges for current or former employees in the role; and market considerations.
Salary range: $70000$130000
Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.
Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin citizenship disability or protected veteran status.
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Required Experience:
IC
Employment Type
Full Time
