North America Retail Brand Lead Nike Direct NYC
North America Retail Brand Lead Nike Direct NYC
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Job Description
Information about benefits can be found here.
WHO WE ARE LOOKING FOR
We are looking for an experienced Retail Brand Marketing Lead for Nike Stores to join our growing team who is an entrepreneurial creative problem solver a great teammate and able to thrive in ambiguous situations. We are looking for someone that appreciates the art of creative thinking ability to lead multiple tasks and build strong working relationships across a matrixed organization and external partners. Collaboration brief development project management communication and creativity will be vital pieces of the role.
This position will play a key role in developing retail brand marketing strategies and plans for brand moment campaigns consumer and city moments product launches to drive business growth. Leadership skills collaboration brief development project management communication and creativity will be vital pieces of the role.
The ideal candidate will have strong communication leadership knowledge and organization skills a proven track record developing and carrying out consumercentric marketing plans and have the capacity to multitask in a fastpaced environment. The candidate should also possess digital competence when making decisions connected to the Nike digital ecosystem. The role requires critical and analytical thinking creativity and teamwork across all City Geo partners.
WHAT YOU WILL WORK ON
You will work closely with the North America Brand Marketing team Store Merchants and the Visual Merchandizing & Styling team and Store business partners to align on key seasonal and 365 product stories for the geo. You will be responsible for understanding both the art and science of marketing; obsessing the business consumer insights and the creative ways we tell our product stories in store. As the retail brand marketing expert you will partner closely with the concept marketing teams to assist in building the wholistic seasonal store brand plan across concepts and ensure that the product stories are properly represented. You will partner with Global Geo and City retail marketing teams to set adopt and enrich seasonal Retail Brand strategies that define the vision for product presentation communication and consumer experience in North America. You will also work closely with the Retail Design team to build the vision for how the product storytelling and experiences comes to life in store.
You will be obsess the endtoend consumer experience across Nike Direct Store concepts. You will lead and drive endtoend Retail Brand marketing plans that serve the consumer from ideation to in partnership with key team members across the organization. Coordinating across teams to drive efficiency alignment. You will craft and deliver Retail Brand Marketing plans centered on consumer engagement that aligned with city brand business priorities anchored in clear KPIs. The candidate should have an understanding of analytics New York city Marketplace and previous experience on working on retail Brand marketing function.
Youll be part of the NYC Retail Brand Marketing Team (focusing on Nike Direct) along with a variety of functional teammates and partners across NYC & NA. You will be an integral part of the team identifying industry shifts across retail sport and culture and then partnering crossfunctionally & crosscategorically to shape how we build deep connections with our consumers and communities.
A TYPICAL DAY/WEEK LOOKS LIKE
Partner crossfunctionally (Retail Brand Visual Merchandising & Styling Brand Management NA Merchandising team NA /NYC Retail Marketing team) and with City Brand team.
Lead all details of owned projects/initiatives including communication strategy preparing and presenting briefs process store mapping managing program overview work back schedules creative approvals project budget briefing agency distribution and recap.
Support team with O2O marketing programs including but not limited to: integrated digital/physical Retail brand initiatives and instore experiences & events.
Provide short and mediumterm goal planning; synthesize program results & best practices to increase effectiveness
Partner across store team and merchandising to implement commerce capabilities and integrate into the overarching City Brand strategy
WHO YOU WILL WORK WITH
As a member of the NYC Retail Brand Marketing team you will report to the NYC Retail Marketing Director. You will collaborate daily with the Nike Stores Concept teams Visual Merchandising & Styling Stores Merchants Retail Brand Design Brand Marketing Digital Brand teams Global teams and City/Territory teams all with the goal to tell amazing stories deliver impactful experiences and increase awareness and sales in the marketplace. On a daily/weekly basis you will work closely with the NYC Brand Marketing team on seasonal/initiative projects from brief planning to to ensure plans are connected to seasonal brand strategy and brand voice. Building positive relationships and collaborating with crossfunctional teams will be imperative to your success.
WHAT YOU BRING
BA/BS Degree preferred
5 years of work experience in retail brand / digital / brand marketing or related experience in marketing (preferably in retail).
Deep knowledge of the NYC market and Retail Brand Marketing.
A strong understanding of the sport consumer shopping behaviors retail journeys and retail trends
A passion for product and storytelling
Passionate about Marketing and Retail Brand Marketing.
Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to leadership.
Proactive accountable & goaloriented turning strategy into action managing multiple projects on various levels with different and converging timelines.
Outstanding organizational skills to influence functional teams and crossfunctional projects.
Ability to understand challenges or underlying opportunities share ideas and develop effective responses or elevate to higher management.
Adapts quickly to move at the pace of consumer and work in a constantly evolving environment making judgment calls and shifts as needed.
Well informed about the NYC Marketplace and makes decisions to get proven results.
Relentlessly curious about the NYC consumer and their world.
Leads with confidence and demonstrates credibility and reliability.
We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for inperson interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.
Employment Type
Full-Time
