Director of Growth Marketing

An experienced performance marketing leader who has a proven track record for scaling customer acquisition in omnichannel business. You will oversee a high performing acquisition marketing team and be a key crossfunctional partner to teams that support growth responsible for scaling new clients for our athome hair color and hair color service business. This role has the opportunity to make a huge business impact on Madison Reeds growth as we accelerate our omnichannel strategy for the future.

This role reports to the VP of Growth is full time and remote. While remote this role may travel up less than 5 of the time.

The base salary range for this position is between 140000 and 155000. At Madison Reed we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market skills education experience and other qualifications of the successful candidate.

Responsibilities:

• Develop and lead team to of full funnel marketing strategy in partnership with the VP of Growth and Business Owners (GMs) to support awareness and new client growth across our owned and operated channels (Direct & Hair Color Bar) Amazon and Wholesale channels (i.e. Ulta Beauty Walmart)
• Ownership and accountability of owned and operated (Direct & Hair Color Bar) new customer acquisition targets and budget managing to a cost of acquisition and LTV as well as media mix effectiveness
• Strong collaboration strategic planning and campaign in partnership with Amazon and Wholesale GM teams to support new to brand growth for those lines of business
• Develop inspire and lead a high performing team responsible for channel management of key Paid & NonPaid growth drivers: Paid Social Paid Search & Shopping Affiliate Yelp Audio Mail SEO Referral as well as exploratory and test channels
• Collaborate on strategy budgets and influence key marketing teams that directly contribute to new client growth like Brand PR Influencer Organic Social Local Marketing and CRM to ensure those channels are delivering to growth objectives.
• Identify and implement strategies to improve efficiency and scale like creative geo targeting media mix channel expansion pricing/promotions landing page optimizations AI etc
• Build influential relationships to drive of strategies with cross functional partners that contribute to growth like Digital & Engineering (landing page optimization marketing technology); Data Strategy (analytics measurement and attribution); Creative & Brand (ads messaging visuals); Finance (forecasting and modeling)
• Evaluate and manage media budget allocation across different channels products and campaigns to ensure optimal performance and ROI in partnership with channel leads
• Manage and maximize impact of external relationships like 3rd party vendors marketing agencies and media account reps; including evaluation of existing and new relationships business cases to support investment and negotiating contracts
• Create and present informative executivelevel weekly monthly and quarterly writeups/presentations that capture growth trends actionable insights and performance to plan
• Own monthly reconciliation process in partnership with accounting and finance to ensure tracking to media and opex budgets. Ensure all team members are accurately tracking their costs in a timely manner.
• Maintain pulse on and evaluate growth marketing trends tools and competitive insights to ensure were leaders in our growth marketing strategy with a focus on innovation and leveraging AI to drive growth and/or efficiencies in marketing

Qualifications:

• Bachelors Degree
• 8 years experience in growth acquisition and/or performance marketing; with at least 3 years managing a team of 2 or more marketers
• Experience with managing and scaling acquisition cost effectively inhouse with multimillion dollar annual budgets
• Experience with marketing channels including Meta Google Affiliate. Upper funnel media experience a plus: TV OTT Direct Mail OOH & Podcast/Audio
• Experience with nonpaid channels like SEO and Referral
• Experience in omnichannel business with direct to consumer 4wall (retail and/or service) and wholesale distribution. Amazon experience is a plus.
• Well versed in analytics attribution and measurement to measure impact of marketing in an omnichannel business
• Demonstrated ability to think strategically and analytically to synthesize prioritize and drive results with a high sense of urgency with ability to think creatively with a willingness and desire to roll up your sleeves
• Strong attention to detail ability to prioritize and work effectively in fastpaced environment
• Analytically minded with ability to translate data into actionable insights
• Excellent communication skills with ability to work effectively across departments and teams
• Bonus industry experience: Subscription or membership driven business; Multilocation fitness beauty or wellness business; D2C turned omnichannel business; Supply & demand marketplace driven business

Big on Benefits

The Perks Glad you asked

• Comprehensive Medical Dental and Vision
• 100 Company Paid Short and Long Term Disability
• 401k Participation and Equity Grants
• Continuing Education Contributions
• HSA Employer Contributions and FSA Options
• Parental Leave Program
• Commuter Benefits
• Responsible Paid Time Off Program
• Complimentary Madison Reed Products Discounts on Hair Color Bar Services
• Company sponsored events
• But wait theres more

We are Madison Reed.

Were disrupting a $50 billion industry.

Since 2013 weve offered our clients the option to truly own their beauty with a revolutionary choiceyour place or ours Home or Hair Color Bar Our professional hair color is truly omnichannel with the option to order or subscribe through our website pick up instore at our Hair Color Bars or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars clients can choose from a variety of color services from licensed cosmetologistspermanent hair color roots only hair gloss highlights and more. With our mens line launched in 2020 were shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home.

We live our values.

Here at our San Francisco headquarters and in every Hair Color Bar we truly live our valuesLove Joy Courage Responsibility and Trust. Our values inform everything we do from how we treat our clients to how we treat every member of our fastgrowing team. Our founder & CEO Amy Errett has fostered a oneofakind culture based on transparency accountability and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.

We are hair color that breaks the rules.

Our commitment to the ultimate client experience paired with our dedication to product innovation and the latest beauty technology has attracted a devoted consistentlygrowing base of fans converts and color evangelists. We love what we doand it shows.

Join us in our mission to live life colorfully and make personal care more personal.

Information for Recruiters: Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors including recruitment agencies and/or search firms and does not pay fees to any such vendors for any unsolicited resumes.

Madison Reed. is an equal opportunity employer. We are committed to recruiting training compensating and promoting our employees regardless of race color religion sex disability national origin age sexual orientation gender or any other protected classes as required by applicable law that might make us unique or different. As a company we are dedicated to reflecting the diversity multiculturalism and inclusion found in the communities we serve. Inclusion is at the heart of what we do from the way we craft our job descriptions to the values we espouse daily.

Required Experience:

Director