Product Marketing Specialist
Product Marketing Specialist
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$ 87480 - 131280
1 Vacancy
Job Description
Career Area:
MarketingJob Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.
About Caterpillar Oil & Gas and Marine
Caterpillars Oil and Gas division provides superior products and service solutions to make our customers more efficient and lower total cost of ownership. Globally we deliver engineered oilfield and drilling equipment repair and certification mechanical and rotating equipment repairs and upgrades rapid prototyping of spare parts robust asset management operation and maintenance and field engineering services. We offer a wide range of career opportunities across a variety of technical and business roles in engineering and service locations worldwide. Join our team and help build engineering solutions that change the industry.
The Caterpillar Oil & Gas and Marine Division has an exciting opportunity for a Product Marketing Specialist located in Houston Texas. As a member of the Global Marketing Communications team the Product Marketing Specialist supports the introduction and maintenance of productfocused marketing materials by collaborating with product managers engineers and commercial and sales teams to ensure our products features and benefits messages are clearly communicated to the target audiences. This role is the key liaison between product development and the marketing department in the development of a variety of sales support and marketing materials for new and existing products and services. You will play a key role in collaboration with the marketing campaign team to deliver product content across a range of marketing channels to meet new product gotomarket strategy goals.
What You Will Do:
- Create educational and product marketing content across platforms ensuring clear consistent communication of product value and features to internal external and dealer audiences.
- Partner with key stakeholders and agencies to plan and execute both the development of new and the maintenance of existing materials including spec sheets brochures dealer selling guides webpages and related productfocused content.
- Perform market and competitive research to inform strategy.
- Lead marketing content efforts across channels.
- Manage photography and video production and manage these assets through marketing distribution systems.
- Oversee marketing budgets to meet product marketing strategies.
What You Will Have:
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Level Working Knowledge:
- Assesses alternative delivery mechanisms for promotional and marketing communications.
- Assists in the development of marketing communication materials.
Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.
Level Working Knowledge:
- Listens to feedback without defensiveness and uses it for own communication effectiveness.
- Makes oral presentations and writes reports needed for own work.
Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.
Level Working Knowledge:
- Shares ideas and is open to other opinions and views.
- Analyzes own assignments and work environment for creative changes.
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in business decisions and ability to leverage that information in creating customized solutions.
Level Working Knowledge:
- Communicates the importance of customer needs/expectations and commits to resolving them.
- Researches and verifies customer needs and expectations.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Level Basic Understanding:
- Demonstrates a basic understanding of the concept of collaborative processes.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors service providers contractors consultants and suppliers).
Level Basic Understanding:
- Identifies the roles and responsibilities of own and vendor or suppliers staff.
Top Candidates Will Also Have:
- Bachelors degree in marketing communications a related field or equivalent working experience.
- 35 years marketing communications or related experience ideally in a product marketing focused role.
- Ability to simplify information for communication with different audiences using a variety of channels.
- Strong project and prioritization management collaboration and creative skills.
- Experience working and communicating with all levels of an organization.
- Background in the oil gas and/or marine industries is desirable and will enhance success in this role.
Additional Information
- The primary location for this position is Houston Texas.
- This position is onsite 5 days a week.
- Ability to travel up to 10 of the time.
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer such as H L TN F J E O.
As a global company Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at Caterpillar
Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment offhighway diesel and natural gas engines industrial gas turbines and dieselelectric locomotives. For nearly 100 years we have been helping customers build a better more sustainable world and are committed and contributing to a reducedcarbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.
Summary Pay Range:
$87480.00 $131280.00Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjobrelated knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility terms and guidelines. This is a summary list of benefits.
Medical dental and vision benefits*
Paid time off plan (Vacation Holidays Volunteer etc.*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to parttime employees
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer such as H L TN F J E O. As a global company Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:April 22 2025 May 5 2025Any offer of employment is conditioned upon the successful completion of a drug screen.
EEO/AA Employer. All qualified individuals Including minorities females veterans and individuals with disabilities are encouraged to apply.
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Required Experience:
Unclear Seniority
Employment Type
Full-Time
