Director Student Marketing and Communication
Director Student Marketing and Communication
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Job Description
Virginia Union University (VUU) is a distinguished private institution founded in 1865 that proudly upholds a legacy of academic excellence and community engagement. With a historic 86acre campus it offers a dynamic and nurturing environment for its 1568 undergraduate and graduate students. Virginia Union University is recognized in the 2024 edition of U.S. News & World Report holding a prestigious position as #39 among Historically Black Colleges and Universities.
VUU provides a robust array of academic programs including 35 Bachelors 11 Masters and one Doctoral degree. Virginia Union University remains steadfast in its commitment to offering accessible highquality education instilling a sense of assurance and confidence in its students. It fosters a vibrant intellectual community dedicated to the holistic development of future leaders.
Five fundamental principles (core values) guide Virginia Union University. Each principle is essential to our ability to provide a BestInClass educational experience for students faculty and staff. These principles help our community understand the right path to fulfilling our institutions mission. The principles are Innovation Spiritual Formation Integrity Diversity & Inclusion and Excellence.
The Director of Student Marketing and Communication is responsible for designing and executing comprehensive studentcentered marketing and communication strategies that support recruitment engagement and retention across all stages of the student journey. This role ensures brand consistency alignment of messaging and strategic storytelling that authentically reflects the mission vision and values of the university.
Responsibilities
- Align messaging across all digital print video and web platforms with institutional goals and branding.
- Serve as the primary liaison between departments to ensure consistent and compelling communications for studentfacing initiatives.
- Lead the creation of targeted marketing strategies for diverse student audiences including traditional undergraduates graduate students transfers and adult learners.
- Support Student and Academic Affairs with messaging that promotes student progression retention and access to support services.
- Develop and manage ambassador expectations training resources and communication toolkits.
- Coordinate ambassador participation in campus tours high school visits recruitment events and social media storytelling.
- Ensure all student communications adhere to university brand and messaging guidelines.
- Track and analyze the performance of marketing campaigns and engagement activities.
- Leverage CRM data email campaign analytics and social media insights to inform future strategies.
- Deliver regular performance reports to University Relations leadership and cabinetlevel stakeholders.
Education
- Bachelors degree in Marketing Communications Public Relations or a related field.
- Minimum of 5 years of experience in higher education marketing student engagement or strategic communication roles.
- Must be able to lift 10 pounds.
Application Process
Candidates are required to submit their resume four professional references and a cover letter. The application review will begin immediately and continue until the position is filled. A background investigation and reference check will be required prior to employment.For any questions or concerns please contact.
Equal Opportunity Employer
Virginia Union University is an Equal Opportunity Employer. We consider qualified applicants without regard to race color religion sex national origin sexual orientation disability gender identity protected veteran status or other protected class.
For more information about Virginia Union University visitVUU About Page.
Required Experience:
Director
Employment Type
Student
