Web Analyst Experience Engagement Surfaces

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Opportunity

one of the most heavily trafficked corporate websites in the world and a primary interaction point for our customers. the Experience and Engagement (XE) organization is responsible for surfaces that unlock membership value by helping customers discover access and successfully use our solutions.

As a Web Analyst within XE you will drive deep customer understanding and business impact from our surfaces using web analytics cloud data platforms and BI tools. We are looking for a creative problem solver and data storyteller to collaborate with global teams to build engaging experiences.

What youll do

• Unpack Customer Journeys:Use frontend analytics tools and backend data sources to understand and map out customer journeys across key web and inapp surfaces. Analyze visitor behavior user intent and customer dimensions to evaluate content effectiveness selfservice success and ARR impact.
• Evaluate Surface Performance:Lead insights and analytics for our knowledge surfaces including the help center website community products and learning platforms. Use dashboards/frontend visualization tools to evaluate performance trends and deliver product insights. Supplement with backend queries (SQL/Python) to answer novel business questions and understand customer journeys.
• Optimize Experiences:Uncover opportunities and facilitate A/B tests and strategic JDIs to improve engagement on our surfaces and drive growth. Analyze test results to deliver actionable insights and recommendations.
• Collaborate Across Teams:Work with various teams (Product Customer Support Sales Marketing GTM) to understand business and customer needs and enable them to make datadriven decisions.
• Enhance Data Infrastructure:Partner with data engineering to build and enhance the data/insights infrastructure helping with the creation and enhancement of vital reports and dashboards to visually communicate insights effectively and enable selfserve and scalability.
• Present Findings:Translate findings into powerful presentations and data assets help partner teams understand opportunities and track progress on key initiatives.

What you need to succeed

• Bachelors degree with 35 years of experience in advanced data analytics and reporting; MBA or Masters or equivalent experience in a quantitative field (e.g. Economics Statistics Engineering IT Business Analytics) is a plus.
• Experience in analytics particularly in B2C SaaS and eCommerce.
• Proficiency with web analytics tools (Adobe Analytics Customer Journey Analytics) and data visualization tools (e.g. Power BI Tableau).
• Expertise in SQL (Hadoop/Hive/Databricks) and familiarity with at least one data science tool (Python or R).
• Expertise in A/B testing conversion rate optimization and statistical hypothesis testing.
• Superb communication skills to present complex data clearly and effectively conveying insights in a compelling manner that inspires action.
• Ability to handle multiple projects simultaneously; agile development and Jira experience preferred.
• Attention to detail while maintaining a bigpicture perspective.
• High energy good work ethic and a passion for problemsolving.
• Finesse in collaborating with multiple teams in a matrixed environment

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least 12:01 AM Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $85300 $183800 annually. Paywithin this range varies by work locationand may also depend on jobrelated knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.

Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each others employees.